RTD and Premix

Jim Beam RTD

New look for Jim Beam RTDs

Jim Beam’s RTD range has a new pack design to reflect the brand’s premium look and feel. The refresh of the Jim Beam White and Black began rolling out in July and is focused on modernizing the packaging, bringing to life a sleek new visual identity. Jim Beam’s Stephanie Jericevich told Drinks Trade: “We wanted … Continued

September 23, 2020
BOMBAY & TONIC 10%

Bombay Sapphire releases world-first double-serve RTD

Bombay Sapphire has announced the launch of BOMBAY & TONIC 10%, the world’s first-ever double-serve gin RTD. BOMBAY & TONIC 10% follows the successful launch of the 4-pack BOMBAY & TONIC bottle in 2019, which sold 1.2 million bottles in nine months, and drove category growth, with 68% of consumers being new to gin. Bacardi … Continued

September 23, 2020
Delvi

Delvi Sparkling Alcoholic Seltzer released

Delvi Sparkling Alcoholic Seltzer has partnered with beverage veteran Dean Grant on its new range, which focuses on locally farmed organic ingredients and pure Australian waters. With the refreshing and light characteristics of hard seltzer proving popular in international markets, Delvi co-founder Mike Vati was interested in creating a uniquely Australian take on the category. … Continued

September 17, 2020
Ginsecco

Squealing Pig unveils new Ginsecco

Squealing Pig is launching Squealing Pig Ginsecco in response to the rising popularity of both gin and prosecco. The gin boom shows no sign of slowing down, with 26% year-on-year growth driven by strong premiumisation and an increase in average unit price. In Australia alone in 2019, 114,000 households included gin in their basket, reflecting … Continued

September 16, 2020
White Claw

White Claw Aussie launch date announced

Lion has announced the world’s biggest selling alcoholic seltzer, White Claw, will hit Australian shelves on October 12. The number one hard seltzer in the US, it has established cult status in a category that has been growing at a triple-digit annual rate since 2016. In May it was revealed that Lion would be bringing … Continued

September 10, 2020
Sips Hard Seltzer

Sips Hard Seltzer launches

The creators of indie water brand Sips Sparkling have launched Sips Hard Seltzer. Pairing classic fruit with native Australian botanicals, Sips mixes sparkling water and triple-distilled vodka. Founders James and Jacqui McKay see Sips Hard Seltzer as a natural extension of the ‘crafted-water’ category they have helped pioneer in Australia. “Having a woman as half … Continued

August 28, 2020
Basic Babe

Vintage House to distribute Basic Babe seltzer

Vintage House Wine and Spirits has been announced as the exclusive Australian distributor for the latest alcoholic seltzer on the market, Basic Babe. Vintage House will take over distribution of Basic Babe from September 1 2020, with product available from October 1. “We have been monitoring the alcoholic seltzer market very closely following its boom … Continued

August 27, 2020