RTD and Premix

Idle Hour RTD puts vodka at the flavour front

Idle Hour has launched a new range of native inspired, premium RTDs.  Idle Hour’s Vodka + Soda Range blends Idle Hour rye vodka with soda water and local Australian flavours and will be stocked in retailers from February onwards.  The latest creation from Idle Hour hits shelves is now available and the on-trend product fits … Continued

January 19, 2022

CANADIAN CLUB hits a double serve at the Australian Open 2022

Despite Omicron breakthroughs and Serbian unrest, all Melbournians are thrilled the city of sporting events is hosting the Australian Open (AO) with all its pomp, ceremony and world-class tennis. But none is more excited than long-time supporter, Canadian Club (CC), with not one but two clubhouses serving ice cold CC’s to thirsty tennis lovers in 2022, the Canadian Club Racquet Club and the new Canadian Club Soda & Lime Garden.

January 11, 2022

Sofi spritz takes to the sky and flies

Sofi has created an exclusive signature spritz cocktail for Australia’s national carrier, set for take-off onboard Qantas international flights. The Sky Spritz is an ode to Australian native botanicals, featuring Davidson Plum and Finger Lime, both of which hail from the subtropical rainforests of Queensland. Sofi first started working with QANTAS in 2017, originally providing … Continued

December 22, 2021

Young Henrys travels into the land of the RTD

Young Henrys have launched their ready-to-drink Gin & Tonic in a tinnie. Expanding their gin repertoire, the latest G&T is the ultimate Australian beverage, just in time for the warmer months ahead. Featuring Young Henrys’ award-winning Noble Cut Australian Gin, the tinnie is mixed with its signature tonic and hints of pink grapefruit and thyme. Distilled in … Continued

December 3, 2021

Brookie’s pre-made beauty

Brookie’s Byron Negroni is described as a ‘fun, bright Australiana riff on the Negroni’ and the pre-made little wonder is certainly a crowd favourite at the distillery. Precisely pre-batched, all that’s left to do is to pour over lots of ice, add a citrus twist and ‘let our flavour wizards take you to your happy … Continued

November 26, 2021

Boxtails expands its range and reach

After selling selling 10,000 units in their first 5 days of being on shelves, selling out three times faster than anticipated, Boxtails has ramped it up and is releasing 6 SKUs in BWS and all Dan Murphy’s stores in Australia. Leaders in guilt-free drinks, first known for their low calorie alcoholic sparkling waters available in … Continued

November 5, 2021

Gage Road peaks early for the summer party

Gage Roads Brew Co have launched their limited edition summer flavour: Party Wave Stone Fruit Sour. The brew combines upfront stone fruit aromas with a hint of funk. Take a sip for waves of peach and apricot. There’s subtle bubble on the tongue, with a tart and refreshing finish. Gage Roads’ Head Brewer, Ross Brown … Continued

October 22, 2021