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New releases

The week’s hottest drinks releases

The hottest story on the Drinks Trade website this week was Carlsberg celebrating the Liverpool FC Premier League title win by launching a limited edition ‘champions can’ for fans. The packaging sees Carlsberg switch its iconic green colour to Liverpool FC’s equally iconic red. The Champions can features the club’s crest, player signatures and replaces … Continued

July 2, 2020
New drinks releases

The new drinks releases everyone’s talking about

Tribe Breweries’ announcement that Pabst 99 Cans limited edition packs was hitting the shelves in Australia was huge news for beer fans this week. It was one of the hottest stories on the Drinks Trade website. The Pabst 99 Cans pack also took the internet by storm in the US, with numerous beer lovers sharing … Continued

June 25, 2020