Just when you thought we’d reached peak gift with purchase …
Two avid lovers of gin and wine have combined the bold flavours in an RTD called Ginscato.
The team at THINK SPIRITS today announced that it will take over the distribution, sales and marketing of the Stoli Group portfolio in Australia, starting November 1st, 2018. The distribution is currently with Proximo Australia.
This announcement follows on from the recent news that Amber Beverage Corporation have acquired a majority share of THINK SPIRITS. Amber Beverage Corporation, which, along with Stoli Group, is a subsidiary of SPI Group.
Patrick Borg, CEO of THINK SPIRITS, said, “vodka is a key growth category in Australia, as it is now the number three segment behind bourbon and scotch. Stoli is a well-established brand, with a strong following and, critically, real growth potential. The team and I are very excited about the opportunity to integrate Stoli into the Think Spirits portfolio and work closely with our retail partners to grow the complete range of products. I would also like to acknowledge the Proximo Australia business for their recent work on the brand.”
Wild Turkey 101 & Zero Sugar Cola is an extension of the Wild Turkey 101 premium blend RTD range.