RTD and Premix

Jim Beam Double Serve launches in Australia

The newest addition to the Jim Beam family, Jim Beam Double Serve premix, will launch in Australia later this month. Created by Beam Suntory and distributed across Australia by Coca-Cola Amatil, the new Double Serve expression contains two standard serves of Jim Beam Bourbon in each can.  A new take on Kentucky Straight Bourbon premix, … Continued

July 6, 2017

Vodka Cruiser Leads Digital Marketing with Facebook Live Series

Vodka Cruiser recently partnered with female comedy trio SketchShe for a new approach to digital marketing in creating Vodka Cruiser TV (VCTC), a six-part Facebook Live series that now boasts 3.2 million content views and a reach of 1.35 million Facebook users.  VCTV episodes were designed for Vodka Cruiser to reach a broader demographic. Each … Continued

March 28, 2017

CCA’s Shane Richardson Reveals Forecasts for Second Half of FY16

Coca-Cola Amatil (CCA) announced its FY16 half year results last Friday. The group reported a positive 3.2 per cent increase in Earnings Before Interest and Tax (EBIT) to $326.9 million, while the company’s Alcohol and Coffee business reported growth in EBIT by 33.6 per cent. In an interview with drinks bulletin, CCA’s Managing Director of Alcohol … Continued

August 29, 2016

Australia’s Top Performing Categories

The latest figures from IRI (to 01/05/16) shows the top performing – and underperforming – categories in the Australian off-premise right now. Leading the market is beer, in particular Full-Strength beer, which currently represents 32.7 per cent of the total liquor sold in the off-premise. Shortly behind beer in terms of value is wine, accounting for $4,171,977 … Continued

June 1, 2016

World’s Top 50 Bars Name Their Favourite Spirit Brands

Bartenders and bar owners from the top 50 bars globally have named their favourite spirit brands in a recent report run by Drinks International. The drinks magazine asked participating bars from Australasia, Asia, Europe, North America, Latin America, Africa and the Middle East to state which brands they love the most and simply couldn’t be without in the … Continued

January 14, 2016

Free Tickets Available to Botanik House Music Festival

Absolut Vodka is kicking off summer with the launch of its new premix drink, Absolut Botanik at a free series of live music events with Botanik House. The Botanik House line-up includes artists, DJs, performers and collaborators such as Sydney Hip Hop DJ duo Lazer Gunne Funk, followed by Alice Q, Sam Marchetti, One Day … Continued

October 12, 2015

Asahi Premium Beverages to Release New RTD Whisky

Asahi Premium Beverages has announced its newest addition to the Canadian whisky family. Aged for three years in oak barrels, Wild Moose (RRP $23.99/$21.99) is a blend of 100 per cent Canadian Grain Whisky and premium dry ginger ale, with a hint of lime flavour. Kelly Jones, Dark Spirits Brand Category Manager says, “Canadian Whisky … Continued

October 8, 2015

Bundaberg Releases New Range of Innovative Cans

Bundaberg Rum has released a new range of innovative cans across its Bundaberg U.P. Rum & Cola product, which heralds a number of Aussie Legends as part of the brand’s ‘Cheers to a Legend’ campaign. The new cans, in store now, have been paired with image recognition software, which means consumers can discover who the … Continued

September 30, 2015