Following the huge success of their introductory Boxtails flavours Raspberry and Lime Margarita, Passionfruit Martini and Pink Gin Daiquiri,  Mandatory Spirits Co (formerly known as Basic Babe) will now release their single serve Boxtails. The single serve Boxtails that are the ultimate picnic party favour in adorable tetra packs, and the business is also expanding its 2L … Continued

Idle Hour has launched a new range of native inspired, premium RTDs.  Idle Hour’s Vodka + Soda Range blends Idle Hour rye vodka with soda water and local Australian flavours and will be stocked in retailers from February onwards.  The latest creation from Idle Hour hits shelves is now available and the on-trend product fits … Continued

IWSR’s category forecasts for the next five years

Despite Omicron breakthroughs and Serbian unrest, all Melbournians are thrilled the city of sporting events is hosting the Australian Open (AO) with all its pomp, ceremony and world-class tennis. But none is more excited than long-time supporter, Canadian Club (CC), with not one but two clubhouses serving ice cold CC’s to thirsty tennis lovers in 2022, the Canadian Club Racquet Club and the new Canadian Club Soda & Lime Garden.

Sofi has created an exclusive signature spritz cocktail for Australia’s national carrier, set for take-off onboard Qantas international flights. The Sky Spritz is an ode to Australian native botanicals, featuring Davidson Plum and Finger Lime, both of which hail from the subtropical rainforests of Queensland. Sofi first started working with QANTAS in 2017, originally providing … Continued

A summer partnership as Australian as they come

Young Henrys have launched their ready-to-drink Gin & Tonic in a tinnie. Expanding their gin repertoire, the latest G&T is the ultimate Australian beverage, just in time for the warmer months ahead. Featuring Young Henrys’ award-winning Noble Cut Australian Gin, the tinnie is mixed with its signature tonic and hints of pink grapefruit and thyme. Distilled in … Continued

Brookie’s Byron Negroni is described as a ‘fun, bright Australiana riff on the Negroni’ and the pre-made little wonder is certainly a crowd favourite at the distillery. Precisely pre-batched, all that’s left to do is to pour over lots of ice, add a citrus twist and ‘let our flavour wizards take you to your happy … Continued

Smirnoff gives away more that $1m in advertising exposure

After selling selling 10,000 units in their first 5 days of being on shelves, selling out three times faster than anticipated, Boxtails has ramped it up and is releasing 6 SKUs in BWS and all Dan Murphy’s stores in Australia. Leaders in guilt-free drinks, first known for their low calorie alcoholic sparkling waters available in … Continued