New kid on the block, alcoholic seltzer brand Hard Fizz, has signed a distribution deal with SouthTrade International, Australia’s fastest-growing spirit and RTD business.
The deal will see Hard Fizz retain full ownership of its brand while SouthTrade looks after customer trading, trade marketing, supply and logistics, as well as facilitating the national rollout of new products, including their Extra Strength light RTD and non-alcoholic functional beverage range.
“This is a match made in fizzy heaven,” said Ray Noble, Managing Director of SouthTrade, adding he’s excited to welcome Hard Fizz to the SouthTrade family of brands.
“Hard Fizz really is one of the drinks of the moment and I’m over the moon to be partnering with them on their journey. SouthTrade can help the brand go to the next level and expose it to even bigger markets,” he said.
Wade Tiller, CEO of Hard Fizz, said the partnership was a well-thought-out strategic move based on aligned core values and a shared mission.
“Both Hard Fizz and SouthTrade are in this to dream big, make a difference and ultimately have fun; and to be brave and bold in our thinking with our customers and suppliers always at heart.
“SouthTrade has an incredible track record of shaking things up in the industry, and they simply have the best party brands in the business so it’s a no brainer for us to be teaming up.
“This is a watershed moment for Hard Fizz – we have some particularly ambitious goals in the coming years, and SouthTrade will be able to help us with the expertise and boots on the ground to make them happen,” said Tiller.
Founded in 2020 at the height of the pandemic, Hard Fizz has a swathe of celebrity owner ambassadors, including Grammy-nominated DJ, FISHER, his podcaster wife, Chloe, professional surfers Laura Enever and Nikki Van Dijk, TV chef Hayden Quinn, AFL star Rory Sloane and podcaster, Ellidy Pullin.
Tapping into a lucrative market, the brand has sold more than 4.5 million cans worth over $19 million and is now the number one independently owned alcoholic seltzer brand by value.
“It’s wonderful, as a business, to be doing so well but truly, our goal when we started Hard FIZZ was to put smiles on people’s faces.
“We imagined a brand that was synonymous with having a good time with your friends and family and we love that we’ve achieved that,” said Tiller.
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