Fever-Tree is expanding its portfolio beyond tonic water and ginger ale with the release of two new cocktail mixers in crowd-pleasing flavours.
The Classic Margarita Mixer and Sparkling Mojito Mixer are an extension of Fever-Tree’s industry-leading premium mixer options, the difference being that these mixers require no extra squeezing or muddling.
Australia’s number one luxury mixer brand, Fever-Tree, has a whopping 90 per cent share in the premium mixer market, and Andy Gaunt, Managing Director of Fever-Tree, said this is just the beginning for Fever-Tree in the cocktail category.
“As was the case with carbonated mixers, the non-carbonated category is ripe with opportunity, and bound for tremendous growth. It’s the perfect time for Fever-Tree to be making their grand entrance.
“We’re the beverage brand that has everything you need to easily enjoy a night in, a night out, or a get-together with friends and family. Our cocktail mixers can be the foundation for a really festive at-home occasion, that’s both elevated yet affordable,” he said.
The cocktail mixers are designed to be paired with premium spirits and, like all Fever-Tree products, have been crafted using the best ingredients available. Created to make fuss-free, bar-quality cocktails possible at home, the mixes are free of artificial flavours, sweeteners and preservatives.
The flavoursome concoctions are ready to be mixed with your favourite tequila or rum and are made with fresh and exotic ingredients like Mexican limes, Italian blood oranges, Scottish sea salt, and Moroccan spearmint.
The new Classic Margarita Mixer and Sparkling Mojito Mixer are available at Dan Murphy’s outlets nationally.