Beer & Cider

Lion Introduces Flagship Nutritional Label for Beer Packaging

In an Australian category first, Lion will introduce nutrition panels to all bottles and cartons across their entire wholly-owned Australian beer portfolio. Communicating information on sugar, preservatives, calorie (kilojoule) and carbohydrate content, the added labelling represents the first stage of a long-term program designed to combat common consumer myths about beer. The program, headlined as “Beer … Continued

August 12, 2015

Hahn Brewers’ Projects Releases First SKU

Hahn Brewers’ Project, a recent initiative from Hahn designed to showcase new beers and styles for occasional beer drinkers, has released its first SKU under the banner— Hahn Radler. The release was modelled off of the traditional European Radler style drink and features a recipe cut with natural lemon (70% lager, 30% natural lemon). Tanya … Continued

August 12, 2015

Asahi Super Dry Rebrands

Asahi Premium Beverages has announced that it will be rolling out updated packaging for its bottled 330ml Asahi Super Dry six-pack baskets and cartons throughout Australia. The new packaging has been designed in Japan with the intention of creating a premium point of sale statement that more closely mirrors the brand’s overall position. Michael Vousden, … Continued

August 4, 2015

Boilmaker Beer to Launch from CCA Australian Beer Company Think Tank

Yenda-based Australian Beer Company will launch a new, limited edition Boilermaker beer next week; a craft innovation that spent nine months in a think tank before being brewed in collaboration with renowned spirits ambassadors from CCA’s The Exchange team. A unique small-batch beer with only 280 cases produced, Yenda Green Hop has been engineered strictly … Continued

July 31, 2015

CUB Reinvents Category with Rerelease of Pure Blonde

Up until the early 2000s, low carb or “light” beers as they are referred to in the US, hadn’t really received much attention in Australia. In fact, prior to the release of Pure Blonde in 2004 by Carlton & United Breweries (CUB), there weren’t any other low carb beers available in this market. At a … Continued

July 30, 2015

Diageo Opts to End Heineken Partnership in South Africa

Diageo PLC has announced plans to terminate its current partnership with Heineken South Africa in order to facilitate continued growth for its spirits portfolio and benefit from a more simplified structure of management in the region. The standing agreement, established as a three way cost sharing venture between Diageo-managed Brandhouse LTD, Heineken N.V. (Heineken) and Namibia … Continued

July 30, 2015

Lion Launches Improved Customer Portal

Lion has announced the launch of a new look customer portal, featuring 24/7 online ordering, product insights, local event information and details on top of selling products. Tim Gilberd, Lion Sales Strategy & Services Director, said on the improvements: “Our updated customer portal is the next exciting step on our ongoing journey to make it … Continued

July 27, 2015

XXXX Gold Expands Range with Addition of Pale Ale SKU

XXXX Gold has revealed a new addition to their range – XXXX Gold Australian Pale Ale. Brewed with a combination of specialty malts, Amarillo hops and fermented ale yeast, XXXX Gold Australian Pale Ale is positioned as an easy drinking, mid-strength beer with a crisp finish. Tanya Marler, XXXX Brand Director, believes the beer will … Continued

July 20, 2015

CUB Releases New Female SKU in Australia

Carlton & United Breweries (CUB) is rolling out a new Peroni SKU across Australia, aimed at the female drinker. An exclusive pack format for the on-premise, the Peroni Piccola offers the same Italian brew, but in a 250ml sleek, embossed bottle. CUB believes the smaller format will appeal to women and men alike, helping to … Continued

July 9, 2015