Asahi Premium Beverages has announced that it will be rolling out updated packaging for its bottled 330ml Asahi Super Dry six-pack baskets and cartons throughout Australia. The new packaging has been designed in Japan with the intention of creating a premium point of sale statement that more closely mirrors the brand’s overall position. Michael Vousden, … Continued
Yenda-based Australian Beer Company will launch a new, limited edition Boilermaker beer next week; a craft innovation that spent nine months in a think tank before being brewed in collaboration with renowned spirits ambassadors from CCA’s The Exchange team. A unique small-batch beer with only 280 cases produced, Yenda Green Hop has been engineered strictly … Continued
Up until the early 2000s, low carb or “light” beers as they are referred to in the US, hadn’t really received much attention in Australia. In fact, prior to the release of Pure Blonde in 2004 by Carlton & United Breweries (CUB), there weren’t any other low carb beers available in this market. At a … Continued
Diageo PLC has announced plans to terminate its current partnership with Heineken South Africa in order to facilitate continued growth for its spirits portfolio and benefit from a more simplified structure of management in the region. The standing agreement, established as a three way cost sharing venture between Diageo-managed Brandhouse LTD, Heineken N.V. (Heineken) and Namibia … Continued
Lion has announced the launch of a new look customer portal, featuring 24/7 online ordering, product insights, local event information and details on top of selling products. Tim Gilberd, Lion Sales Strategy & Services Director, said on the improvements: “Our updated customer portal is the next exciting step on our ongoing journey to make it … Continued
In its latest limited edition release under the Quiet Deeds range, craft brewery Red Island Brewing has channelled the flavours of chocolate malts to create Lamington Ale – a dark brew designed to mirror its namesake dessert. Brewer Bobby Henry says the inspiration for the ale stemmed from his time working in the United States. … Continued
XXXX Gold has revealed a new addition to their range – XXXX Gold Australian Pale Ale. Brewed with a combination of specialty malts, Amarillo hops and fermented ale yeast, XXXX Gold Australian Pale Ale is positioned as an easy drinking, mid-strength beer with a crisp finish. Tanya Marler, XXXX Brand Director, believes the beer will … Continued
Carlton & United Breweries (CUB) is rolling out a new Peroni SKU across Australia, aimed at the female drinker. An exclusive pack format for the on-premise, the Peroni Piccola offers the same Italian brew, but in a 250ml sleek, embossed bottle. CUB believes the smaller format will appeal to women and men alike, helping to … Continued
The 2015 vintage marks the 15th release in the Coopers Extra Strong Vintage Ale series. At 7.5% ABV, the limited-edition sits alongside previous series releases as the strongest beer brewed by Coopers, and as one of the strongest beers available worldwide. “The Philosophy behind the 2015 Extra Strong Ale, as with previous vintages, was … Continued
Oaked Baltic Porter is the latest Keller Door release from 4 Pines Brewing Company. Inspired by original English Porters and Russian Imperial Stouts, the new brew is high in alcohol content (7.5% ABV), sweet and robust in flavour. To combine the two styles, 4 Pines brewers blended a whisky barrel-aged brew and a French oak-infused … Continued