Lion Launches Improved Customer Portal

July 27, 2015
By Alana House
Lion has announced the launch of a new look customer portal, featuring 24/7 online ordering, product insights, local event information and details on top of selling products.

Tim Gilberd, Lion Sales Strategy & Services Director, said on the improvements: “Our updated customer portal is the next exciting step on our ongoing journey to make it even easier for all our customers and industry partners to do business with Lion. We are excited that this portal will provide our customers with more information and functionality than ever before.”

The Lion Customer Portal (the Portal) is a free online service provided by Lion to its customers in order to facilitate product orders.

First launched in 2012, the Portal has steadily increased in size and capability, currently managing 16 per cent of Lion’s beer orders and 30 per cent of enquiries.

The new look Portal will also feature a number of new sections, including a “What’s New” hub, which will feature updates on the latest products available and tips on how to best place products; a “Know More Sell More” page to detail Lion sponsored events as well as other local, regional and national activity that may impact on foot traffic and sales; and a “Have Your Say” forum, providing an opportunity for customers to submit feedback on where improvements could be made in future updates.

Lion has also released a virtual tour to assist existing and non-registered customers in the transition. The informational video can be found online at

Existing customers can now also access the portal directly via


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