RRP: $14.99 per four-pack Distributed by: Zeven Lemon Strawberry Blonde is somewhat of a balance between beer and cider, offering something for those who like beer but find it a little too bitter at times. Leimin Duong, the brewer and woman behind Zeven Lemon, has blended this brew with additional natural strawberry juice to create … Continued
Carlton & United Breweries has released a new lager, which it hopes to capture the growing contemporary beer segment with. Great Northern Super Crisp (RRP $42) has been developed to offer a new variant from the Great Northern Original lager in QLD – the fastest growing brand in QLD. This is a modern brew with … Continued
Creative Instore Solutions (CIS) has produced a new point of purchase display for Asahi Premium Beverages’ brands – Asahi, Cruiser, Somersby and Woodstock. The universal floor trolley can shelve all average sized carton formats, while the design of the shelving and featured POS is interchangeable to feature a number of different designs and brands. The … Continued
Carlton & United Breweries (CUB) is under investigation after evidence of the brewing giant using “unlawful” tactics to push out smaller breweries came to surface this week. Consumer advocacy group Choice has said that it has evidence of CUB demanding exclusivity to taps from pubs in return for cash bribes, limiting availability for distribution of … Continued
Magners will be celebrating St. Patrick’s Day with the release of new packaging across its Magners Apple and Pear ciders. The brand hopes that the new packaging will help increase the brand’s visibility on shelf, while the increased fruit visuals and traditional green colours incorporated in the new design will reinforce the brand’s Irish heritage. … Continued
NSW is now the biggest-selling beer market in Australia for Coopers Brewery. For the last 153 years, South Australia has been the company’s biggest state for sales, where Coopers Brewery is currently based. Recent figures however now show NSW accounting for 26.3 per cent of total Coopers beer sales, in comparison to 24.8 per cent … Continued
4 Pines Citrus IPA Distributed by: 4 Pines Brewing Company RRP: $9 4 Pines Brewing Company has released its latest small batch release, Citrus IPA, which joins the breweries Keller Door limited-edition range. Citrus IPA is 7% ABV, produced after the surprising popularity of its 8% Imperial India Brown Ale. The release has been timed … Continued
2015 Super Bowl went live on Monday, the annual championship of the US National Football League and the most-watched television event in America. As Australians gathered around screens to see who would take out this year’s game, drinks brands sat in prime position at key game intervals, when their advertisements would break and engage with … Continued
What’s better than a six-pack? Since the recent success of the launch of Coors Silver Bullet cans in Australia, the brand has now also made the format available in a 12-pack. Bottlemart, the exclusive supplier of the Coors 12-pack, has reported encouraging sales since the new format was featured in its Australia Day catalogue. The … Continued
Feral Brewery from WA has been voted as the number one Australian craft beer in the ‘Hottest 100 Aussie Craft Beers’ poll, for the third year running. Run by co-owners of The Local Taphouse venues, the Hottest 100 Aussie Craft Beers poll asks craft beer venues across Australia to vote for their favourite Australian craft … Continued