Drink Brands Take Prime Position During Super Bowl

February 5, 2015
By Alana House

2015 Super Bowl went live on Monday, the annual championship of the US National Football League and the most-watched television event in America.

As Australians gathered around screens to see who would take out this year’s game, drinks brands sat in prime position at key game intervals, when their advertisements would break and engage with an expected audience of approximately 160 million globally and 250,000 in Australia.

Coors, which recently launched in Australia, took four adverts on the free to air channel 7Mate, airing two of its multi-million TVCs with action hero Jean-Claude Van Damme.

Click here to watch the TVC.

Budweiser, renowned for its emotive Super Bowl advertisements, showed its ‘Lost Dog’ advertisement, featuring its puppy brand ambassador and continuing on the successful storyline of its 2014 ‘Puppy Love’ Super Bowl TVC, both produced by Anheuser-Busch.

The 2014 Lost Dog TVC, which aired during the second quarter, made its way to the top of USA Today’s Ad Meter, ranked by a panel of 6,703, while ISpot, which tracks TVC’s performance on the web, says Budweiser brands accounted for three of the 10 most popular Super Bowl ads on YouTube and Facebook, which included Budweiser Lost Dog and Brewed The Hard Way, as well as its Bud Light Coin advert.

Coca Cola, with its Make It Happy advert aired during the second quarter, made it to number 8. The advert show the Coca Cola brand bringing happiness to consumers around the world.

Prime air time during the Super Bowl costs advertisers a staggering $4.5 million per 30 seconds.

To view the Coca Cola Make It Happy TVC click here, while the Budweiser Lost Dog advert can be viewed below.

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