Beer & Cider

Coopers Alehouse Completes $1M Upgrade

Travellers flying to and from Adelaide Aiport can now take advantage of the new open lounge and dining area and enjoy a selection of Coopers products and South Australian produce at the newly refurbished Coopers Alehouse, which officially reopened on Tuesday 20 September following a $1 million and three-month-long upgrade. Coopers Alehouse is the first … Continued

September 21, 2016

Byron Bay Brewery Reopens After Three Month Closure

Byron Bay Brewery reopened today after closing its doors in July for three month long renovations. The brewery unveiled a new food and beverage menu alongside a refreshed look incorporating wide-open spaces, intimate booth seating, and an impressive beer garden. Once an old piggery, Byron Bay Brewery was started by a couple of locals in … Continued

September 16, 2016

CUB Launches Carlton Pale Ale, Pure Blonde Cider and Wild Yak

Carlton & United Breweries (CUB) is currently rolling out six new products in Australia. The new products include Carlton Pale Ale, Pure Blonde Cider, Wild Yak Pacific Ale, Bonamy’s Apple Cider, Little Green Sweet Apple Cider and Spring Cider Co. and aim to attract new and existing consumers as new opportunities and offers within the beer … Continued

September 14, 2016

Richard Oppy: What the AB InBev Takeover Will Look Like in Australia

There are just over three weeks left until Anheuser-Busch InBev (AB InBev) takes over SABMiller and its subsidiary, Carlton & United Breweries (CUB), in the Australian market. From the beginning of October, CUB will begin managing AB InBev’s reputable international brands, while existing SABMiller Managing Director and CUB CEO, Ari Mervis, will step down, passing over … Continued

September 8, 2016

Australian Beer Festival Returning October 2016

The annual Australian Beer Festival will be returning this October for its 12th year. The four-day festival, to be held from the 14th to 16th, will see The Rocks host Sydney’s ultimate celebration of beer and cider. Event attendees can expect 30 stalls to line Cumberland and Gloucester streets, showcasing some of the Australian craft … Continued

September 7, 2016

Coopers Promises Never to Change Its Sparkling Ale in New Campaign

Coopers Brewery has launched a national campaign to promote its commitment to keeping the recipe of its Sparkling Ale the same as it has been over the last 150 years. The new advertisement, produced by Adelaide advertising agency KWP!, features Billy Joel’s hit song ‘Just The Way You Are’ and will be shown in cinemas across … Continued

September 5, 2016

Sydney Craft Beer Week to Host Its Own Awards in 2016

  Sydney Craft Beer Week will launch its own awards night during this year’s program, dedicated to celebrating the people behind Australia’s craft beer industry. Event organisers decided to develop an independent set of awards for the festival after the Craft Beer Industry Association made the decision to move away from its national Craft Beer Awards, usually … Continued

September 1, 2016

Heineken 3 Launches in Australian Market

Heineken is executing its largest ever Australian marketing campaign, starting with the launch of Heineken 3 last Friday August 26th. Australia is also the first market globally to launch the brand. Heineken describes its new brand as one that will allow consumers to “Have It All”. The product will boast lower calories (86 calories per bottle) and … Continued

August 31, 2016

Coopers Limited Edition: Dr Tim’s Traditional Ale in 440ml Can

Coopers Brewery is celebrating the 60th birthday of its Managing Director and Chief Brewer, Dr Tim Cooper, with a limited edition 440ml can of his eponymous beer, Dr Tim’s Traditional Ale, this month. The release marks the first time that the brewery has released a 440ml can. 20,000 cases of the limited edition can are … Continued

August 30, 2016