Australian Test Cricket Captain Pat Cummins has announced an exclusive partnership with Goodness Group Global that will see him become the public face of Nexba functional soft drinks.
The multi-year deal with the newly expanded Nexba brand, which this year became Goodness Group Global, will put Cummins at the forefront of new launches planned in the coming months.
As a new shareholder in the growing ‘better for you’ company, Cummins said he’s delighted to be associated with an organisation that champions good health and wellness, causes close to his heart.
“Good health and wellbeing have always been an important part of my life. Partnering with Nexba and Goodness Group Global allows me to extend that passion and make a real impact in the lives of people by promoting healthier alternatives to sugary and artificially sweetened drinks.
“Nexba and Goodness Group Global share my vision of creating positive change, and I’m excited to be part of a team that is dedicated to removing sugar and artificial ingredients from consumption.
“As an athlete, I understand the importance of fueling our bodies with nutritious and all natural foods. With Nexba and Goodness Group Global, we’re not only offering drinks that taste good but also contributing to our overall wellbeing. It’s an incredible opportunity to be part of this movement and to inspire others to make healthier choices,” he said.
Troy Douglas, Co-Founder and Joint CEO of Nexba and Goodness Group Global, said the company was thrilled to partner with Pat, whose values align with Goodness Group Global.
“Pat is someone who embodies health and wellness and is passionate about making an impact. We know that Pat only aligns with organisations that he authentically believes in because he genuinely cares about his community, so we could not be more proud to announce this partnership.
“Together, we will accelerate our ‘do good’ mission by helping as many people as possible have great tasting choices to reduce their sugar and artificial ingredient consumption with brands like Nexba,” he said.
Intending to build a house of brands that ‘taste good and do good’ while also removing sugar and artificial ingredients from consumption, Goodness Group Global claims to have removed more than 6 billion grams of sugar from global diets care of their Goodsweet® natural sweetener.
The opportunity to own shares alongside Pat Cummins in the Goodness Group Global is available via a crowdfunded capital raise campaign on VentureCrowd, closing in less than a month.
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