Asahi Beverages has announced Australian health and fitness guru Sam Wood as brand ambassador for their newly launched Vibe Soda range.
The latest addition to Asahi’s extensive portfolio, Vibe Sodas are low-sugar soft drink alternatives with functional benefits. Each of the three flavours targets specific health concerns, including probiotics for gut health, beta-glucan to boost immunity and caffeine for alertness.
Lauren Fildes, General Manager of Marketing at Asahi Lifestyle Beverages, said the partnership with Wood is a natural fit for Vibe’s marketability as a healthy alternative to traditional soft drinks.
“The appointment of Sam Wood is an exciting partnership that will support Vibe’s launch in Australia and its ongoing marketing strategy. We have been speaking with Sam and his team for some time now and are thrilled to share this exciting news with our customers and the broader market.
“Sam Wood is a nationally recognised face who combines health and a positive attitude to life. He champions a balanced healthy lifestyle which is very complementary to the overall values of Vibe,” she said.
Wood has over 20 years of experience in the health and fitness industry and is a successful entrepreneur, businessman, author, media commentator and owner of 28 By Sam Wood. He hopes his ambassadorship helps people recognise which drinks are better for their health in a crowded market.
“With such a saturated market of sodas out there, it’s hard to decipher which ones are better for you. Vibe has been able to nail a drink that can be consumed as an alternative to a soft drink yet still packs a punch full of flavour.
“The functional benefits across the three different flavours offer variety for consumption on whatever vibe you’re feeling,” he said.
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