Sofi has created an exclusive signature spritz cocktail for Australia’s national carrier, set for take-off onboard Qantas international flights. The Sky Spritz is an ode to Australian native botanicals, featuring Davidson Plum and Finger Lime, both of which hail from the subtropical rainforests of Queensland. Sofi first started working with QANTAS in 2017, originally providing … Continued

A summer partnership as Australian as they come

Young Henrys have launched their ready-to-drink Gin & Tonic in a tinnie. Expanding their gin repertoire, the latest G&T is the ultimate Australian beverage, just in time for the warmer months ahead. Featuring Young Henrys’ award-winning Noble Cut Australian Gin, the tinnie is mixed with its signature tonic and hints of pink grapefruit and thyme. Distilled in … Continued

Brookie’s Byron Negroni is described as a ‘fun, bright Australiana riff on the Negroni’ and the pre-made little wonder is certainly a crowd favourite at the distillery. Precisely pre-batched, all that’s left to do is to pour over lots of ice, add a citrus twist and ‘let our flavour wizards take you to your happy … Continued

Smirnoff gives away more that $1m in advertising exposure

After selling selling 10,000 units in their first 5 days of being on shelves, selling out three times faster than anticipated, Boxtails has ramped it up and is releasing 6 SKUs in BWS and all Dan Murphy’s stores in Australia. Leaders in guilt-free drinks, first known for their low calorie alcoholic sparkling waters available in … Continued

Gage Roads Brew Co have launched their limited edition summer flavour: Party Wave Stone Fruit Sour. The brew combines upfront stone fruit aromas with a hint of funk. Take a sip for waves of peach and apricot. There’s subtle bubble on the tongue, with a tart and refreshing finish. Gage Roads’ Head Brewer, Ross Brown … Continued

Will also distribute Truly Hard Seltzer in a partnership with The Boston Beer Company for

Belvedere is releasing an Organic Vodka Soda range. Organic Infusions is super premium ready-to-drink organic vodka sodas with unique and multi-layered botanical infusions flavour combinations. Designed to meet an increasing consumer demand for natural and organic, lower calorie and sugar free alcohol options, the range is expertly crafted with certified organic Belvedere Polish rye vodka, … Continued

Rekorderlig Cider, Australia’s Number 1 flavoured cider brand*, has released a limited-edition flavour Blueberry-Lemon for summer 2021.  Blueberry-Lemon 4 pack 330ml (4 per cent ABV) is now in-store at all Liquorland and First Choice retailers, nationally.  Danielle Heath, Brand Manager, Rekorderlig Cider, said “Rekorderlig is a modern, vibrant and refreshing brand. It is important for … Continued