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October 13, 2021
By Ioni Doherty

Rekorderlig Cider, Australia’s Number 1 flavoured cider brand*, has released a limited-edition flavour Blueberry-Lemon for summer 2021. 

Blueberry-Lemon 4 pack 330ml (4 per cent ABV) is now in-store at all Liquorland and First Choice retailers, nationally. 

Danielle Heath, Brand Manager, Rekorderlig Cider, said “Rekorderlig is a modern, vibrant and refreshing brand. It is important for us to offer our consumers the premium brand experience that we are known for.

“Flavoured cider continues to grow at fast pace in Australia, recording double digit growth** last year with no plans to decrease, which is exciting for the Rekorderlig Cider brand. 

“Blueberry-Lemon is an on-trend flavour for Australian consumers as we get closer to summer with our research showing that 56 per cent of consumers buying cider products because they want to try something new.

“Blueberry-Lemon is a unique and perfectly balanced combination of sweet, ripe juicy blueberries with a citrusy finish. It is best served cold over ice with a squeeze of lemon.”

Rekorderlig Cider Blueberry-Lemon is featured in the 330ml clear bottle range that is part of the cider brand’s efforts to transition all its flavours into more sustainable packaging. Blueberry-Lemon joins Strawberry-Lime, Wild Berries and Blush Rose in clear 330ml bottles. 

Rekorderlig Cider is distributed in Australia exclusively by Coca-Cola Europacific Partners Australia.

**Australian Liquor Outlook MAT MAY 2021

**IRI Australia Cider Off Premise Value Scan MAY 19/01/2020

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