Boxtails expands its range and reach

November 5, 2021
By Ioni Doherty

After selling selling 10,000 units in their first 5 days of being on shelves, selling out three times faster than anticipated, Boxtails has ramped it up and is releasing 6 SKUs in BWS and all Dan Murphy’s stores in Australia.

Leaders in guilt-free drinks, first known for their low calorie alcoholic sparkling waters available in a variety of delicious flavours, the Basic Babe team have since expanded their range to Canned Cocktails and their new Boxtails range. Adapting the same ethos as always, Boxtails are low-calorie at 60 per serve, 99 per cent sugar-free and made from real fruit juice and real spirits. 

 The three additions to the Boxtails portfolio are:

  • Lime & Mint Mojito: The perfect blend of lime, mint and alcohol, flavours that sing together in beautiful harmony to leave just the right amount of tingle on the taste buds.
  • Pineapple & Orange Mai Tai: Like Summer in a box, Pineapple & Orange join forces to create a bright, tropical & refreshing tipple. 
  • Raspberry & Lemon Fruit Tingle: Everyone’s favourite candy turned into a cocktail. Need we say more?

Basic Babe Co-Founder Mark Collins commented: We are all pretty pumped to be given the opportunity to roll out another 3 flavours out across the country. Boxtails would now have one of the highest sku counts across the category under a single brand which is really exciting. It’s been an adventure launching this range and we can’t wait to see Australia’s response to the new flavours.

The new Boxtails flavours come packaged in a playful 100 per cent recyclable box with colourful illustrations of the tasty flavour notes of each cocktail. The cask design is paving the way to be an Aussie cult classic.

Available to purchase at BWS and Dan Murphy’s for RRP $29.99 or two for $50. For more information, please visit: https://basicbabe.co  

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