Cricket Australia signs with Bundy

December 16, 2021
By Ioni Doherty

Bundaberg Distilling Company and Bundaberg Ginger Beer have signed a multi-year sponsorship with Cricket Australia as the official beverage partners of the Australian men’s and women’s teams.

Andrew Oughton, Marketing & Innovation Director at Diageo, says “Bundy is thrilled to be partnering with Cricket Australia to support the men’s and women’s games with our iconic Aussie brand. Cricket is a major passion point for our fans and there is no better match for a hot summer day than the delicious refreshing taste of a Bundy.”

John McLean, CEO of Bundaberg Ginger Beer, says “We are committed to iconic Australian moments and know both the cricket and our Ginger Beer are synonymous with summer in Australia. So, we are thrilled to announce our partnership with Cricket Australia during an Ashes series we have all been eagerly waiting for. We are confident we will get a lot of runs on the board over this  partnership and enjoy a few Brews along the way.”

This year Bundaberg Distilling Company will hero its Bundaberg Rum brand alongside Bundaberg’s Ginger Beer.

Cricket Australia’s CEO Nick Hockley said, “Ginger Beer is a great match for cricket and Australian sunshine and we are looking forward to a successful partnership over the coming summers”. 

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