Primo Espresso Martini dressed up and ready to go

September 13, 2021
By Ioni Doherty

Following three years of extensive research and development, Mr Black Espresso Martini has launched a fun-packed Espresso Martini in a 200ml can to shake up and enjoy anywhere. 

Charged with nitrogen and made using top-grade arabica coffee, pure Australian vodka, and a generous splash of Mr Black Coffee Liqueur, the new ready-to-drink offering means consumers can wake up any occasion with the perfect Espresso Martini.

With a simple shake of the can, novices can nail Australia’s favourite cocktail in seconds. Sip as it is or pour into a cocktail coupe. It’s the ultimate after-work tipple or dinner party aperitif or dessert.

In creating the cocktail, the Mr Black team tried 156 different recipes, two production methods, and three canning technologies to create the final cocktail.

Crafted by Mr Black’s expert roasters and distillers on the NSW Central Coast, the final blend uses speciality-grade medium and light roast coffee from Colombia and Ethiopia. Shaken and then poured, it is a classic Espresso Martini, ready in an instant with a complete with a smooth, foamy head.

Founder Tom Baker said, “Over the last eight years we’ve earned our reputation as one of the top producers of coffee liqueur in the world. Whatever came after Mr Black had to live up to that. This isn’t your normal cocktail in a can –  the Mr Black Espresso Martini is jammed full of delicious speciality grade coffees, vodka and Mr Black – just like you’d find in a top cocktail bar. Big coffee flavour, yet seriously sessionable. We’ve turned the flavour and texture all the way up – you know you’re drinking an Espresso Martini that’s for sure.”

Tom continues, “People are so often let down by canned analogues of beloved cocktails. I can’t tell you how many times we’ve tried things – can or bottle – that have “coffee” or “cold brew” writ large on the label, but they taste anything but. The Mr Black Espresso Martini is the antidote to that experience. Big coffee vibes in a can.”

The Mr Black Espresso Martini is now available to order. For more information, please contact your local Southtrade Sales Representative or visit mrblack.co.

Mr Black Espresso Martini is available nationally from October at more than 750 Liquorland, First Choice, Vintage Cellars and leading independent retailers in a new four-pack offering with a RRP of $34.99, (ABV 8%).                        

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