Jose Cuervo New Pink Grapefruit  Margarita

March 20, 2023
By Melissa Parker

Jose Cuervo continues the taste of summer with the launch of Pink Grapefruit Sparkling Margarita, the newest addition to its growing Sparkling Margarita premix range. 

Hitting shelves across the country, Jose Cuervo Pink Grapefruit Sparkling Margarita is a new take on the fan-favourite margarita cocktail. It takes authentic Jose Cuervo and mixes it with the natural flavours of pink grapefruit, lime and triple sec, offering a light sparkling twist that is clean, dry and refreshing.  

Ticking the pre-mix boxes of flavour, refreshment and convenience, Jose Cuervo Pink Grapefruit Sparkling Margarita in a can format makes the popular cocktail with its new flavour twist perfect for on-the-go occasions.

Over the past two years, Jose Cuervo has continued to evolve its product range and flavour offering with the successful launches of the classic Jose Cuervo Sparkling Margarita, and the recent Watermelon flavour. This latest addition adds another offering to the mix.

Proximo spokesperson says: “With the increasing demand for premix drinks we’re thrilled to welcome Pink Grapefruit to our expanding Sparkling Margarita range, offering a flavoursome and refreshing serve of Aussies’ favourite cocktail.” 

Jose Cuervo was given the first-ever license to produce tequila in 1795 and is the number one-selling tequila brand in the world.

They have the oldest active distillery in Latin America – built in 1812. According to some historians Cuervo was used to create the first-ever Margarita in the 1930’s – and in 1945 Cuervo was advertised in the USA with the tagline “Margarita: it’s More Than A Girl’s Name”.  

The Pink Grapefruit Sparkling Margarita is available in cases of 24, in single 330ml cans and four packs for RRP$25.00 from participating retailers.  

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