Ampersand Projects, the team behind the Vodka, Soda & range, have ventured into dark spirits for the first time, releasing two new whisky-based RTDs, Whisky & Dry Lime and Whisky & Soda Lime.
The two flavours are available in 330ml cans at 6 per cent ABV and 250ml cans at 9 per cent ABV, both iterations created to replicate a bar experience on the go, made with locally distilled Australian Whisky, they are gluten-free and low in sugar and calories.
Back in 2018, before RTDs really took off, Ampersand Projects released their debut product, Vodka, Soda &, which was the first vodka and soda RTD option in the Australian marketplace.
Since then, Ampersand Projects has remained dedicated to pushing boundaries and exploring new horizons, expanding their range to 34 products in five short years. Clean, minimalist branding has become their calling card, along with the large ampersand that emblazons each can, reinforcing their tagline ‘add whatever you want’.
Ampersand Projects’ expansion into the whisky RTD sector marks a new chapter in the brand’s journey, bringing the same dedication to innovation and excellence that characterised their earlier successes to the world of dark spirit RTDs.
From this month, the Whisky & Dry Lime and Whisky & Soda Lime range will be available at every Dan Murphy’s and BWS store across Australia.
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