ABSOLUT Launches Premium RTD Exclusively to Australia

September 17, 2015
By Alana House
Pernod Ricard Australia today announced the launch of Absolut Botanik, a world-first range of premium, contemporary and refreshing RTDs.

Absolut Botanik offers three unique flavours and distinctive and creative packaging, staying true to the essence of the Absolut brand.

Available in both bottle and can format, Absolut Botanik is a mix of single source Absolut vodka, carbonated water and botanical flavours inspired by the forests of Sweden. Lightly sparkling, all three flavour combinations are refreshing, balanced and not too sweet with 5.7% ABV.

 

Berry Lime – Single-source Swedish vodka is layered with blueberry, lime and cucumber to create a fresh, lightly sparkling drink.

Berry Pear – A combination of ripe lingonberries, crunchy pear and Absolut Vodka with a twist of rhubarb

Berry Apple – A perfect balance of tart cloudberries, pure Absolut vodka and crisp apples with a creamy vanilla finish

 

“This is one very exciting product that is set to shake up the light RTD category, recruiting new consumers into the category and into the trade mark of Absolut” said Julien Hemard, Managing Director, Pernod Ricard Pacific.

The launch of Absolut Botanik in Australia will be supported by a multimillion-dollar through-the-line activity that will drive significant awareness and trial of the NPD.

Anne Martin, Marketing Director Pernod Ricard Australia says “Absolut Botanik brings something new and exciting to the market.

Anne continues, “We are driving awareness and large scale trial for Absolut Botanik this Spring and Summer with a variety of innovative activities that will engage millennials. We’re sure that the taste, packaging and convenience this product delivers will be key to its success, in Australia.”

Absolut Botanik is now available across Australia with 4-packs – in bottles or cans – having an RRP of $21.99.
Share the content

Related Posts