The rise in consumer demand for zero-alcohol drinks shows no sign of stopping with Endeavour Group is reporting that sales growth in-store and at its pubs.
Sales of zero alcohol products grew by more than 150 per cent in the last 24 months at Dan Murphy’s and BWS stores and by 130 per cent in the past year across ALH’s 340 venues where non-alcoholic beer was the leading non-alc choice for patrons.
According to Australian social change organisation DrinkWise, the growth of the zero alcohol movement is a ‘positive sign’.
“The increasing popularity of zero alcohol products is a positive sign that Australian consumers are making active decisions to cut back on their alcohol consumption. It’s no longer just the choice for designated drivers either, with consumers opting for zero alcohol options to suit a range of lifestyle choices,” DrinkWise CEO Simon Strahan said.
Endeavour Group is committed to offer the biggest zero alcohol range across its network and says that ahead of Dry July, sales of zero alcohol products typically double.
“Zero alcohol products remain one of our fastest growing categories. We think it is great that more Australians are embracing drinking less and better, which is why we want to lean in and support this trend,” said Endeavour Group Director Buying & Merchandise Tim Carroll.
“The majority of customers first discover the great quality of the new wave of zero alcohol when trying them for specific occasions, such as Dry July, mid-week drinks or if they are the designated driver. Once they have tried them, they keep coming back for more – which is why we keep seeing consistent sales all year round.”
