White Claw introduces new flavour to expanding SURGE range of hard seltzers

October 23, 2023
By Melissa Parker

White Claw today announces a new flavour to its White Claw SURGE range – Natural Lime.

White Claw is the world’s biggest-selling alcoholic seltzer brand, now making waves in Australia this summer with its new flavour launch to add to its popular White Claw SURGE range.

Natural Lime extends the White Claw SURGE range in Australia, following the successful introduction of the popular US flavour, Blackberry in November 2022.

White Claw SURGE Natural Lime is a hard seltzer crafted with sparkling water, alcohol, and lime.

The launch of White Claw SURGE Natural Lime caters to growing consumer preference for citrus profiles, with lemon/lime ranked as the #1 flavour in the light RTD category.^

Australia is the first country outside North America to launch White Claw SURGE range as it continues to grow in popularity.

White Claw SURGE is ranked the #1 high ABV seltzer globally worth over US$198M in the USA alone.*

The new release White Claw Surge Lime, will be available at Australian liquor retailers at RRP$29 for a 4-pack and in on-premise from today, Monday 23 October 2023.

^ Source: IRI total defined market scan & warehouse withdrawals 52 weeks to 06/11/22, shopper data 52 weeks to 13/12/22 

*  Source: Circana Unify USA MULC + Liquor Data 52 weeks rolling to the 18 June, 2023 

Share the content