Vanguard to bring super-premium Mezcal to Australia

May 4, 2022
By Ioni Doherty

Vanguard Luxury Brands will import and distributed three SKUs of Los Siete Misterios super-premium Mezcal to Australia.

The deal comes via the 50/50 venture established between Los Siete Misterios Founders, Eduardo and Julio Mestre, and global supplier of premium spirits and wine brands, Chatham Imports.

Chatham have an equity stake in Los Siete Misterios’ to support the bolstering of its production capacity and to enhance the brand’s route-to-market globally.

Chatham Imports is the parent company behind Kentucky whiskey distillery, Michter’s Distillery, which Vanguard distribute locally.

General Manager of Vanguard Luxury Brands Danny Connolly said, “Vanguard is very proud to be custodian here in Australia for one of the world’s greatest Mezcals. We share the same values and passions when it comes to producing and distributing the world’s best craft spirits and know how excited our friends in the industry will be to see this on the back-bar.

“We have immense respect for the craft of Mezcal and admiration for Eduardo and Julio Mestre’s well-deserved reputation as leaders in the industry and commitment to producing superb Oaxaca Mezcal ethically and responsibly.”

Los Siete Misterios (The Seven Mysteries) was founded in Mexico in 2010 and brings together the passion, traditions and culture of the founders’ Mexican roots to inspire a liquid that seeks to revive the past and integrate it with the present.

Research from IWSR shows agave spirit sales are set to grow 4.2 per cent annually in the five years through to 2024 across 19 key markets, with premium sales expected to rise 8.8 per cent, hitting nearly $AUD12.5 billion in value. Australia is well-positioned for the agave boom, as annual growth across Asia Pacific (China, India, Japan, Thailand and Australia), is collectively projected at 8 per cent.

All production techniques remain traditional, with underground baking, natural fermentation and double distillation with limited production, ensuring heritage and tradition are preserved.

Doba-Yej, RRP: $115

The artisanal Doba-Yej is created in sun-soaked Oaxaca, with the highest quality Espadin agave roasted for distillation in a copper pot still. The result is a bright and floral liquid with beautiful balanced citrus notes, perfect for enjoying neat or in cocktails.

Pechuga, RRP: $485

Served as an expression of gratitude to Mexican culture, the Pechuga follows the above method in a copper pot still, but with turkey breast and natural spices which creates a beautiful long, fragrant finish that lingers. Pechuga is a homage to the generations of maestro mezcaleros whose wisdom has trained and inspired the Los Siete Misterios team.

Tobala, RRP: $499

From the sacred traditions of the village Sola de Vega in Oaxaca comes the ancestral Tobala. High quality Tobala agave is roasted for distillation, again in a clay pot reflecting the making methods of the region. Considered by many to be the crown jewel of agave varietals, Tobala is renowned for its complexity and balance. Notes of tropical fruits, herbs, piloncillo and wet earth are highlighted in a smooth, complex and evolving palate.

Los Siete Misterios joins the Vanguard family alongside five other agave sprits: Batanga, Calle 23, Ocho, Fortaleza and Illegal Mezcal. All are now available nationally.

Pictured above, Eduardo Amador and Angeles Salas.

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