The spirit of Acapulco captured in a can

April 1, 2022
By Ioni Doherty

Idle Hour Vodka have launched a new brand and Australia’s first tequila soda range.

Delgados Tequila Soda is made with authentic tequila from Jalisco, Mexico and is carefully blended with soda water and real fruit juice to create a finished drink that tastes light, crisp and refreshing. Delgados Tequila Soda is available in three flavours Lime + Basil, Grapefruit + Jalapeno, Pineapple + Ginger that can be consumed straight from the can, poured over ice or used as the base for your own custom cocktail.

Drawing from the nostalgic jet-set era of Acapulco, the Delgados brand is bursting with the spirit of a Mexican vacation. The brand’s vibrant visual identity stands apart in a category defined by a sea of minimalist cans.

“We have built Delgados to be the ultimate escape. Think Acapulco in its heyday, a typical day consisted of lounging by the pool and watching the evening sun sink into the Pacific. A typical night was full of great food, great friends and great drinks. No worries, no stresses” says co-founder and director, Ewen Pettit. “Delgados is all about siesta then fiesta”

The launch comes after the continued growth of the RTD segment, premium spirits and Tequila in particular. The RTD segment according to a recent report from IbisWorld is set to grow 2.4% between 2020-21 equating to a market share of $1.1 billion in Australia. 

“We know drinkers are seeking out higher quality ingredients in RTD and with Tequila going from strength to strength, Delgados felt like a logical step” says co-founder and director, Ewen Pettit. “We are proud to be delivering something truly unique to the market here and something that focuses on what’s inside the can”.  

“Delgados is uniquely positioned to tap into the biggest trends in alcohol: hard seltzer, canned cocktails and tequila,” said Vaughan Thomson, Sales and Marketing Director, Craft Revolution. “We jumped at the opportunity to help the guys bring this to market because it’s something we know Australian’s will respond to and the team have what it takes to introduce a new concept to Aussie drinkers.”

Each 330ml can is 5.5% ABV, 100 calories, 1g Carbs, made with natural ingredients and no added sugar. Delgados comes in 4 packs and cases of 24.

Delgados Tequila Soda cans will be stocked nationwide in all good wholesalers and online directly at www.sipdelgados.com

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