Global rum giant Ron Barceló has signed an exclusive Australian distribution deal with Kollaras & Co.
The agreement will see the award-winning rum distributed through Kollaras & Co’s multi-channel network, both domestically and internationally.
Ron Barceló is the Dominican Republic’s leading rum and is exported to more than 50 countries worldwide. It is the only Dominican rum crafted from the juice of sugar cane, and to have a 100% green production process.
The exclusive deal is part of the rum maker’s international expansion plan that is described by the producer as a ‘journey of instinct that has no borders.’
Doug Misener, Kollaras & Co’s Commercial Director, said the partnership was an “inspired move” that would facilitate new market ventures for both companies.
“We are excited to add yet another globally successful brand to the Kollaras portfolio,” he noted. “It adds further depth to Kollaras’ stellar reputation as a solutions provider and brand owner.”
Ron Barceló’s Regional Director for Asia Pacific, Fernando Barrera, said the deal was the realisation of a long-held ambition to expand the company’s global footprint.
“This exciting partnership between two market leaders is a strategic move for the company that will see growth not only for the brand but for the category globally,” he added. “The increased scale this partnership creates will provide customers with greater market access to the award-winning product. “
The range is available at all leading independent retailers in the following:
- Ron Barceló Blanco 700ml and 1L
- Ron Barceló Dorado 700ml and 1L
- Ron Barceló Gran Anejo 700ml
- Ron Barceló Imperial 700ml
- Imperial Onyx 700ml
- Premium Blend 30th Anniversary 700ml