Rekorderlig Cider goes clear

November 5, 2020
By Ioni Doherty

Australia’s favourite flavoured cider brand, Rekorderlig Cider, will unveil a fresh new look and feel to its 330ml range just in time for summer.

Rekorderlig Cider is making the switch with their 330ml bottles from amber to clear glass, offering their loyal and new fans a refreshing and modern look to their much loved flavoured cider range.

While the 330ml bottle may be changing, consumers will be able to continue enjoying the same award-winning flavours – Strawberry-Lime, Wild Berries, Mango- Raspberry and Passionfruit – with family and friends.

From October, Strawberry-Lime 330ml bottle will be the first flavour to transition to the complementary coloured label. The remaining 330ml range will transition by the end of 2020.

Elle Lewis, Brand Manager for Rekorderlig Cider, said “Rekorderlig is a modern, vibrant and refreshing brand. It is important for us to offer our consumers the premium brand experience that we are known for.”

“The transition to clear bottles offers our consumers the chance to see the colour and vibrancy of the liquid.

“We look forward to our entire easy-to-drink 330ml range – Strawberry-Lime, Wild Berries, Mango-Raspberry and Passionfruit – being on shelves in clear glass before the end of 2020,” Elle said.

Rekorderlig Cider’s iconic 500ml cider range will remain in amber bottles.

Founded in 1999, Rekorderlig is a blend of fruit and water from one of Europe’s most accredited springs to create a gluten free, lightly carbonated and now vegan friendly beverage. The delicious, semi- sweet flavours come in a range of flavours including Strawberry-Lime, Wild Berries, Mango-Raspberry and Passionfruit, and the recently launched Blush Rosé Cider blend. Rekorderlig Cider is gluten free, vegan friendly, and available in all good Liquor stores.

Rekorderlig Cider is available at Dan Murphy’s, BWS, First Choice, Liquorland and Independent Liquor Retailers, and at venues across Australia. Rekorderlig Cider is distributed in Australia exclusively by Coca-Cola Amatil.

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