Party in a box

September 3, 2021
By Ioni Doherty

Brisbane-based and Australian owned and made drinks company Basic Babe has launched the new and exciting Boxtail cocktails in a box.

Known for its delicious seltzers, the company has gone next level in the format department with its 2 litre cask of pre-made low-calorie cocktails. It’s a lockdown dream.

Available in three flavours, these new cocktails in a bag and box come with the Basic Babe ‘guilt free’ attributes of just 1% sugar, 60 calories per serve and 100% natural ingredients.

There is a cocktail favourite here for everyone, including a passionfruit martini, a strawberry and lime margarita and a pink gin daiquiri.

Unlike the alcoholic sparkling waters of the seltzers, the cocktails are fizz-free and made with real fruit juice and spirits. Think cocktails meet the Aussie nostalgia of the classic goon sack. What’s not to love?

The new Boxtail is perfect for summer and is the low-calorie, convenient solution of cocktails on the go plus they come in 100% recyclable packaging. They meet the ‘better for you’ criteria and the ‘better for the environment’ as well. It really is a Millennial party pack, minus the Hills Hoist.

Basic Babe Co-Founder Mark Collins commented: “Millennials are seeking healthier alternatives and as such, we wanted to create an alcoholic beverage that tastes just like their favourite cocktails, minus the calories.

“According to data from the Forbes online Canned Cocktail Report in June 2020, today’s consumers still value convenience, but they’re looking for cleaner products that allow them to enjoy a few drinks without feeling like the health and wellness tradeoffs are too onerous.

“We are so proud of the Boxtail range that we created and are so excited for everyone to try them. Perfect for those hosting a party or for those in lockdown to feel like they’re enjoying cocktails from a bar at home.”

The Basic Babe Boxtails come in three uniquely designed boxes, featuring colourful drawings of the fruity tasting notes in each cocktail.

Available to purchase at BWS for RRP $29.99 or two for $50. Visit: www.basicbabe.co

 

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