After seven years of obscurity, Little Creatures has announced the return of its ever-popular Bright Ale for a limited time this spring.
Ed Jamison, Head of Marketing – Craft Beer of Lion Australia, owners of Little Creatures, said the limited release, available at select retailers and pubs, is well-timed for beer drinkers to enjoy as the weather starts to warm up.
“We are excited to bring back Little Creatures Bright Ale to fans this spring as a true favourite among craft beer enthusiasts across the country. Although Bright Ale will be returning from a limited time, we’re confident to receive a positive response from consumers on this crowd pleaser,” he said.
The award-winning brew consistently impressed when it was in production, being consistently placed in the top 50 in the annual GABS Hottest 100 Craft Beers list, including fifth place in 2008.
Crafted with a well-attenuated and balanced taste, Bright Ale has a subtle malt character with a fruity and spicy hop aroma, offering a refreshingly clean and refreshing taste profile. Its unique blend of four gentle malts and select whole hop leaf adds a crisp, well-balanced brew that will only be available until stocks run dry.
“The comeback of Little Creatures will be short and sweet, with 9000L of kegs and 9000L canned, so make sure you grab yourself a four-pack or schooner while supplies last at your favourite bottle shop or pub,” said Jamison.
Little Creatures Bright Ale has a 4.5 per cent ABV and is now available across the country at all LMG outlets, including Bottlemart, SipnSave, Harry Brown and Thirsty Camel. For those who want to enjoy it on tap, it will be pouring at select on-premise tap venues, including Little Creatures Fremantle and Geelong.
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