James Squire MasterChef Australia limited edition XPA

May 15, 2024
By Cody Profaca

James Squire has unveiled a new limited edition XPA to celebrate two years as a partner of MasterChef Australia. 

The new James Squire XPA has an abv of 4% and is made to be refreshing and approachable, with tropical fruit aromas dominant. 

Lion’s Brand Director – Premium Albertus Lombard describes it as “a beautifully balanced beer with a fantastic hops combination. When the team was tasked with developing a limited edition XPA for our MasterChef partnership, we were immediately excited to create a product that would blend our craftsmanship with all round deliciousness – the perfect companion for a cooking show!”

Lombard also indicated that the partnership with the cooking show is one that James Squire wants to develop further. 

”This collaboration allows James Squire to showcase its passion for brewing excellence on a platform that celebrates creativity and culinary innovation. We can’t wait for viewers to experience the delicious results.” 

The James Squire XPA beer briefly joins the James Squire portfolio, which also includes Lashes, Stride, Shackles, Ginger Beer, and Zero. 

“James Squire’s portfolio of beers aren’t your run of the mill brews. They’re flavourful and balanced, a step above others, and perfect for any occasion,” said Lombard.

The new XPA will be exclusively available in Coles Group stores of Liquorland, First Choice Liquor Market and Vintage Cellars, at a RRP of $22 per 6-pack and $58 per case of 24. 

Share the content