Lion will invest close to $5 million at its brewery in Milton to enable the mass production of seltzers and ready-to-drink adult beverages.
XXXX Sales Director Patrick Donohue said the expansion at the iconic XXXX Brewery is a Queensland icon is in response to consumer tastes.
“The beer and alcohol beverages market continues to evolve, as do consumers’ tastes and preferences. It is important that we innovate and set the brewery up for long-term success. We are pleased to announce that we are looking to produce most of our portfolio of seltzer brands, including global sensation, White Claw, at the XXXX Brewery.”
Mass production of seltzers and RTD beverages requires bulk ethanol storage. Lion will lodge a development application with Brisbane City Council in the coming weeks to build the new facility on the current site.
“This represents a significant investment in the site and builds on our decade-long registration under state planning laws protecting the existing use of the brewery from encroachment from other development, which was extended in 2019.”
Community consultation will commence later this year.
