Big alcoholic seltzer brand, White Claw launches its new White Claw REFRSHR Alcoholic Lemonade in Australia.
Ranged in liquor retail from today, the new REFRSHR range is a take on classic hard lemonade and will feature four flavour combinations all gluten-free with natural flavours, 1g carbs and 90 calories.
White Claw REFRSHR’s debut four flavours are Limón with a hint of Calamansi, Strawberry with a hint of Kiwi, Blood Orange with a hint of Black Raspberry and Blackberry with a hint of Red Cherry.
Penni Terrey, Brand Director RTD at Lion said: “We’re thrilled to introduce White
Claw REFRSHR Alcoholic Lemonade in Australia. In just under three years, White Claw has become Australia’s favourite hard seltzer, with one in three seltzers consumed in Australia being White Claw. Following the establishment of our signature hint of flavour through our classic range and the Surge range that debuted in 2022, we recognised an opportunity to meet a gap in the current Australian seltzer market with REFRSHR, offering a mindful choice with a range of exciting, bolder flavours.”
“White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment,” said John Shea, US Chief Marketing Officer at White Claw Hard Seltzer.
“That’s why, with the launch of REFRSHR, we’re taking an entirely new and different approach to hard lemonade, in a uniquely White Claw way, over-delivering on flavour while still being incredibly refreshing.”
White Claw REFRSHR Alcoholic Lemonade will be available in Variety Packs featuring all four flavours. Limón with a hint of Calamansi and Strawberry with a hint of Kiwi will be available in 4-packs.
White Claw REFRSHR Alcoholic Lemonade will launch nationwide at RRP $27 for a 4-pack and at
RRP $55 for a Variety 10-pack. Contact your local Lion representative for more details.