Next February, headline act The Presets will head back underground for a show in one of the venues where the electro-duo cut their teeth. They will be appearing at Club 77 in Sydney on Thursday, 2 February, right where they honed their skills as performers, generated fans and even made reference mixes for their debut album Beams (released in 2005).
The show is the first in the the Smirnoff Origins series of concerts to be held along the eastern seaboard next year. Smirnoff Seltzer is taking Australia’s biggest musicians back to the venues that gave them their start, paying homage to the crucial role that live music plays in supporting emerging talent from the underground up to the main stage.
The Presets are also on the lookout to find Smirnoff’s hottest opening act, hand-picking an emerging artist to open their show. The chosen artist will also receive a $5,000 performance fee, double gold tickets to Splendour in the Grass 2023 (valued at $1,200), their very own feature in Rolling Stone magazine (valued at $20,000), and Smirnoff Advertising support worth $30,000, giving them a platform to be discovered.
The Presets Julian Hamilton says, “Live music venues like this play such an important role in supporting up-and-coming musicians and we’re on the lookout for an emerging artist to open our Smirnoff Origins show so we can pay it forward and create an opportunity for the next generation of artists.”
Venues are returning to life and ready for a huge summer, but they continue to need support to be able to offer opportunities to the next generation of musicians.
Club 77 owner Dane Gorrell says, “Live music venues feed an entire ecosystem for our late-night economy, across musicians, hospitality staff, restaurants, and travel. It’s about being part of a community that contributes and creates culture.
“We’re thrilled to host the first Smirnoff Origins and to be able to use the event series to shine a light on the live-music scene that makes Australian music so special and creates so many opportunities for the next generation of musicians to be discovered.”
Smirnoff Origins has been launched in celebration of Smirnoff Seltzer’s new Cocktail range – Spicy Margarita and Watermelon Margarita.
Smirnoff Seltzer Marketing Manager Maddy Stockwell says, “Smirnoff is synonymous with music and the memories we create while enjoying live music with friends at festivals and gigs and discovering new sounds.
“These venues are such a big part of Smirnoff’s DNA, so we wanted to celebrate the launch of our new Smirnoff Seltzer cocktail range by paying homage to the industry that has supported some of our biggest talent by taking them back to their roots and creating an opportunity for an emerging artist to follow in their footsteps.”
Smirnoff Origins shows will pop-up all along the eastern seaboard, with details from the Brisbane show to be announced in January 2023.
For information to be selected to open for The Presets at Smirnoff Origins at Club 77, see here.
Smirnoff Seltzer Cocktails 250ml slim-can four-pack retails for $25.99. Smirnoff Seltzer Cocktails Spicy Margarita and Watermelon Margarita flavours are now available in Dan Murphy’s, BWS and independent retailers. 2.5g per 250ml, 7% ABV and 1.4 standard drinks.
