Australian-made rhubarb aperitif brand RHUBI is kicking off the #JustAddRHUBI secret sauce challenge led by co-founder and former Diageo World Class Australia Winner 2021, Evan Stroeve.
The nationwide competition calls on venues and their bartenders across Australia (Sydney, Melbourne, Brisbane, and Perth) to Just Add RHUBI as a ‘secret sauce’ in their cocktail-making for the chance to win over $3,000 in prizes.
Evan Stroeve, co-founder of RHUBI, said, “The #JustAddRHUBI secret sauce challenge came about because we wanted to build on the simplicity of our “Just Add Soda” cocktail formula. This challenge is all about celebrating the versatility and ease of switching out key ingredients for RHUBI in classic cocktails. We can’t wait for Aussies to enjoy RHUBI in their favourite Margarita, Cosmo, Sour, or Negroni, especially with the hot summer days coming up fast!”
Evan will be announcing the competition and sharing a series of his favourite #JustAddRHUBI cocktail recipes on RHUBI’s social media accounts, including a Rhubarb Margarita and Rhubarb Negroni.
For an extra dose of inspiration, industry legend and venue owner of Door Knock, Nat Ng is also creating her own ‘secret sauce’ cocktail, which will be released across RHUBI’s socials in the coming weeks.
Competition details
To enter:
Vanguard venues and bartenders (Sydney, Melbourne, Brisbane, and Perth) are simply encouraged to post their ‘secret sauce’ cocktail on Instagram with #JustAddRHUBI and tag @rhubimistelle.
The prize
A winning bartender will be selected from each state (Sydney, Melbourne, Brisbane, and Perth). The winning bartender will receive $500 and RHUBI merchandise. The winning venues from each city will receive an exclusive bespoke “Day Out with RHUBI” valued at $1,000 and a RHUBI stock contribution.
Eligibility
For eligibility to the program, the venue/bartender must:
• Sign up with their Vanguard representative
• Feature a RHUBI switch as a promoted serve in venue (menu/boards/display)
• Increased volume % vs same period LY
• Post on social with #JustAddRHUBI and tag @rhubimistelle
Head to rhubimistelle.com.au to find out more about the ‘#JustAddRHUBI’ secret sauce challenge.
