An Australian-first initiative, startup Gravity Seltzer Co.’s “Explore More” festival will start in Canberra on April 14, making its way up the East Coast from Eden in southern NSW to Cooktown in North Queensland.
Mick Spencer, Co-Founder and Chairman at Gravity Seltzer Co., will be travelling with his wife and 10-month-old child in a custom-designed, solar-powered and self sufficient converted bus on an extended tour to get to know his client base and grow awareness of his company.
Spencer said seeing as Gravity Seltzer’s tagline is ‘Explore More’, getting out there and seeing customers and learning about their community is a perfect fit for the brand.
“The 18 months of the business have been really busy; like all startups serving customers, fulfilling demand and setting up our products for success has been crazy. But now we have assembled a world-class team, and the product has launched, it’s the perfect time to go tell more of Australia what we’re about,” he said.
Winning a major coup before celebrating their first birthday, Gravity won a multimillion-dollar contract to be the Official Seltzer Supplier for Accor Stadium at Sydney Olympic Park, as well as CommBank Stadium at Parramatta, McDonald Jones Stadium in Newcastle, and WIN Stadium and WIN Entertainment Centre in Wollongong.
Spencer said those contracts gave Gravity Seltzer a fantastic opportunity to reach enormous numbers of music and sports fans across New South Wales.
“We literally sold over 20,000 cans in a few hours at some of these events over the summer, we were in the top drinks at large concerts like Harry Styles, Ed Sheeran, Red Hot Chili Peppers, Guns N’ Roses and Juicy Fest.
“Now leading into NRL Season we are seeing strong sales as more customers want to explore a lighter choice. It was very inspiring for [fellow Co-Founder] Liam and I to know more people than just our mates love the product!” he said.
Making plenty of stops on its journey northward, contact Gravity Seltzer Co. here if you want the Gravity bus to visit your venue on its travels.
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