Carlton and United Breweries CEO Peter Filipovic will join Hard FIZZ’s newly formed advisory board along with former colleague, CUB general counsel Zoe Solomon, and Sun Bum founder, Adam Francis.
Hard FIZZ says that the three high profile business operator have been brought in to oversee the brand’s corporate growth in 2023. The company says has sold 4.5 million cans of seltzer since launching in 2020 and held its third position in the independent hard seltzer category. generating $19m in retail sales.
Filipovic said: “Hard FIZZ is on a steep trajectory and I’m thrilled to be joining its advisory board at this time. The brand’s number one objective in the coming years is growth and that’s where I believe my skill set can help it achieve that goal.
“It’s also a company with a strong sense of ‘family’ – where ambassadors such as Paul and Chloe Fisher and DJ Tigerlily have ownership of the brand – and that’s something I want to be part of.”
Signing the Filipovic, Solomon and Francis to the board is a huge win for Hard FIZZ CEO Wade Tiller.
“The three of them have some serious runs on the board when it comes to scaling brands so I’m rapt to have them working for Hard FIZZ. We still might only be an independent but for every other intent and purpose, we are a big player in the seltzer category,” he said.
Hard FIZZ was founded in 2020 by a number of high profile entertainment and sporting figures including DJ’s Paul Fisher, Tigerlily and Brooke Evers, professional surfers Laura Enever and Nikki Van Dijk and TV chef, Hayden Quinn.
