The FELLR range of locally brewed alcoholic seltzers has just launched in Australia. The range is all natural, has only 83 calories per can and less than 1g of sugar per 330ml.
FELLR is kicking off with Lime & Soda and Dry & Lime flavours, with a Watermelon variant to follow later this year.
Co-founders Andy Skora and Will Morgan (below) created FELLR out of their garages on the beaches of Sydney. Like many start-up stories, theirs started over a couple of beers and a discussion about the quality of pre-mixes.
Skora said: “We love how far the craft revolution pushed the beer category, leading people to be more inquisitive and open to trying new flavours and brands.
“We saw that the pre-mix category was moving towards lower calorie and light/fresh trends, however it’s really been calling out for more unique, local brands for a while now and we saw an opportunity for FELLR to help fill this gap.
“We know it was mandatory for FELLR to have all-natural ingredients, low sugar and be gluten free. But we wanted to prioritise flavour, so we’ve retained less than 1g of real fruit sugars to maintain a fresh and real fruit taste, as most no sugar products taste pretty average. And we’ve still managed to make one of the lowest calorie drinks on the market.”
Morgan added: “The inspiration for the FELLR brand comes from what we call a ‘Land of Fizz’. We’ve taken our visual, tonal and lingual cues from the sunburnt country. The rugged beauty, endless beaches, pastel skies and rich, laid-back culture. Aussie’s are an excitable bunch too, who love chasing those moments of pure stoke.
“It’s those feelings when you’re just hanging with your mates, or when you’re just doing what you love that we’ve also tried to capture with this brand.”
FELLR comes in 330ml cans at 4% ABV in Lime & Soda & Dry & Lime flavours. It will soon to be available at selected online and retail stores around Australia.