Craft Revolution has announced another addition to its growing portfolio, acquiring the distribution of The Hills Cider Co.
This tops off a strong 2023 for Craft Revolution with Jetty Road Brewery also recently joining the premium beverage distributor, and the subsequent acquisition of The Hills Cider Co by the Jetty Road Publican Group, a collaboration of high-profile investors including ex-CUB CEO Peter Filipovic and popular media personality Mick Molloy.
Campbell Speers, CEO of Craft Revolution, welcomed the move saying; “As Craft Revolution continues to expand its footprint across Australia, we’re thrilled to have the opportunity to represent this authentic cider. The Hills Cider Co are committed to sourcing the finest local ingredients to produce their full-bodied range of cider products.”
“Craft Revolution is proud to represent one of the few cider producers in Australia that maintain ‘land to hand’ control over their product, with their continuing focus on eco-friendly production practices and waste minimisation.”
On behalf of the Jetty Road Publican Group, Peter Filipovic said, “Following our recent acquisition of The Hills Cider Co from Mighty Craft, we sought a partner that could accelerate the growth of this well-performing brand, an icon that has put Adelaide Hills on the map in the cider category. Craft Revolution’s wide distribution network and dynamic approach to marketing sets us up for a very successful start to 2024.”
The Hills Cider Co joins an impressive and diverse line-up of Craft Revolution’s local and international brands, that includes Naked Life, Estrella Damm, Kona Brewing, Tromba Tequila, Patient Wolf, High West, Nusa Cana, and now, Jetty Road Brewery among its peers. From its craft beer roots and inception in 2015, Craft Revolution has continually acquired new brands to represent a broader portfolio of premium spirits and international, mainstream and craft beer.
