Bundaberg Rum has released a new range of innovative cans across its Bundaberg U.P. Rum & Cola product, which heralds a number of Aussie Legends as part of the brand’s ‘Cheers to a Legend’ campaign.

The new cans, in store now, have been paired with image recognition software, which means consumers can discover who the ‘legend’ is, simply by placing two cans together in front of the Bundaberg Legends app.

Legends include rugby league and Aussie Rules footy stars, Wally Lewis and Rober ‘Dipper’ DiPierdomenico. The company has also created a series of digital videos for each of the legends.

Available on Android and smart phone, consumers can also take an image of themselves on the app, which manipulates the photo to look like one of the legends.

The Bundaberg Legends app can be downloaded for free from Google Play or iTunes stores. Bundaberg U.P. Rum & Cola cans retail for $24.99 per six-pack.