BrewDog and Australian Venue Co (AVC) have struck a franchise deal with AVC to open and operate a number of BrewDog bars in Melbourne, Sydney and Brisbane.
The first of the partnership venues is Brewdog at Pentridge Prison in Melbourne, currently under refurbishment and due to open in spring this year.
BrewDog co-founder Martin Dickie said: “We’re delighted to be working with AVC…These beacons of beer will be a true showcase of our brand, with a focus on high-quality beer, fantastic food experiences and exceptional service. We can’t wait for this project to get underway with BrewDog Pentridge!”
Paul Waterson, CEO of AVC, says that the partnership is a great match for the two businesses.
“It’s a great fit for us because we’re experts at delivering exceptional customer experiences at scale, and championing great food and beer in a casual, large format operation. This partnership is a gamechanger for the Australian hospitality industry and is an exciting new growth model for AVC,” he said.
Despite the challenges of the past two years, both Brewdog and AVC have expanded during this time. BrewDog has opened new sites in Mumbai, India and New Albany, USA with construction underway on flagship bars in Las Vegas and Waterloo, London.
While AVC has taken advantage of dynamic on-premise market with multiple venue acquisitions in Queensland and Victoria and extensive capital works program, including Sarah Sands Hotel, Melbourne, Crown Hotel, Brisbane and Little Pearl in Sydney. AVC currently runs 180 venues.