Thousands of Australians can order their favourite cocktail or signature drink online tonight as Campari Australia’s Shaken Not Broken initiative launches.
Negronis, Old Fashioneds or even Boulevardiers can be enjoyed at home via a partnership with online ordering platform HungryHungry.
The initiative was supported through the donation of Negroni and Bourbon cocktail kits that were delivered to venues across Australia.
Cocktails will be served in glass bottles for easy transportation, with personalised swing tags straight from bars.
Simon Durrant, Managing Director of Campari Australia and Campari New Zealand, said: “Since we asked venues to register interest more than 100 bars and venues have joined and this number continues to grow, which just shows how incredibly determined our industry is.
“Our hope now is that Shaken Not Broken will further encourage Aussies to support the hospitality industry through these difficult times, so that once we emerge on the other side, our neighbourhood venues and their staff will still be there.”
Contactless bottled cocktails
The Shaken Not Broken site includes an easy-to-use search function to find and order from your nearest bar or venue, offering bespoke bottled cocktails and drinks for delivery or collection.
The venue listings platform and access to HungryHungry was part of an industry Response Package provided by Campari Australia, which also included product donations, packaging materials, marketing tools, and media exposure.
Stefano Catino, Owner of Maybe Group which operates MAYBE FRANK and MAYBE SAMMY Sydney, said: “It’s a very tough moment for the industry, but what is remarkable is our human instinct of survival. We hope through Shaken Not Broken we’ll still be able to keep connected during this time.
“Bottled cocktail pick-up and delivery will be a key revenue stream to supplement reduced trade with takeaway and online orders. We’re encouraging all our regulars and potential new customers alike to head over to the Shaken Not Broken site to order our beloved cocktails.”
Campari Australia is calling on all bars, venues and cocktail fans to get involved and join the #ShakenNotBroken community, with registration and virtual packs for new venues still available online.
Pictured main: High Jinks, Canberra
