This coming weekend, Australian-owned hangover supplement brand alc-eze will be hosting a unique event to help kick off the launch of its new pocket friendly 3-pack and 6-pack formats.
The pop up, which will occur over four days from Thursday April 25 to Sunday April 28, will gift all patrons a single dose of the alc-eze hangover supplement product upon purchasing their first drink. In addition to this, alc-eze has pledged to reimburse the cost of the drinks bill, up to a value of $50 per person, to any guest that wakes up hungover the following day.
“It’s hard to believe but hangovers don’t need to exist with a casual drink, so we’ve built this bar to let Aussies try it for themselves, or get their money back,” said pharmacist Rohit Uppal, Co-Founder of alc-eze.
The alc-eze Hangover-Free Bar pop up will be taking place at The Nocturne bar in Surry Hills, Sydney, and will look and feel much like an ordinary bar offering a diverse selection of craft beer, wine, and cocktails.
The new 3-pack and 6-pack alc-eze options have been introduced due to public demand following on from the existing 30 and 60 tablet bottles. In addition to increasing its customer base of regular users, alc-ese is also hoping that the four day pop up will help to grow its liquor retail presence both in on-premise and off-premise settings.
“We’ve spent years scientifically formulating the perfect product, have TGA approval and lots of positive feedback from our customers,” said Uppal.
“We understand the importance of convenience, especially when it comes to addressing the discomfort of a hangover.
“We want to change the way people think about celebrating and show it’s possible to have a beer or wine and have fun without paying the price the next day.”
The alc-eze hangover relief product is based on a blend of seven ingredients that, when combined, work to actively help avoid hangover symptoms by enhancing the body’s capacity to effectively process alcohol. The main ingredient, nashi pear, was identified by the CSIRO as being capable of reducing hangover symptoms by 80% if consumed in large enough quantities.
The alc-eze tablets combine nashi pear with damiana, kudzu, huang-qin, B vitamins, milk thistle, and molybdenum to reportedly create a more efficient and reliable alternative to drinking the large amounts of nashi pear juice necessary for the same results. Alc-eze recommends a standard dose of three tablets.
The new 3 & 6-pack options will carry an RRP of $9.99 and $14.99 respectively and are available at a selection leading Australian pharmacy chains now.
