Victoria Bitter has launched its first fragrance – Thirst. A scent by VB – featuring the essence of the Super Pride hops used to brew the beer.
We checked the calendar and it’s not April 1, so we figure it must be legit.
Described as “the perfect scent for hard-working Australians” it opens with a combination of bitter citrus and icy aromas, and finishes with sweet hoppy accents.
The packaging is inspired by the iconic Victoria Bitter stubby and features the slogan “eau de hard work”. It’s believed to be the world’s first fragrance released by a beer brand.
Thirst. A scent by VB ambassador, comedian Harley Breen (pictured main) said: “Thirst is a scent that every man can get around. It will make you wanna sniff your mate after a full day on the tools.”
Victoria Bitter’s Marketing Director, Hayden Turner said: “We love hard work, but let’s be honest, no one wants to be the person who brings the smell of the worksite to the pub, which is why we created Thirst.”
“It enhances that perfect knock off moment – a spray of Thirst, followed by an ice cold VB at the pub with your mates. We wanted to honour that moment with a fragrance that every hard-working, VB drinking, Aussie man would be proud to wear.”
Launched just in time for Father’s Day, it’s available at Chemist Warehouse stores nationwide, plus limited stock is available at the Victoria Bitter merchandise store.
The fragrance is priced at $25 and it’s going off like a frog in a sock. It sold out within hours on the VB website, so sprint to chemistwarehouse.com.au to grab a bottle.
Punters give their verdict
The news that VB now comes in perfume form has been a hit on social media. The Facebook post by VB has attracted more than 5000 comments, including:
“I feel like I now realise why my life isn’t complete.”
“When’s the chick’s version coming?”
“Perfection in a bottle!”
“Something tells me I need to buy this.”
“Dreams do come true!”
“Well I know where I’m heading this arvo.”
“OMG I was thinking the other day that I wish VB had a scent.”
“The one positive of 2020.”
“I’ll happily have this for my present for the next 5 years.”
“Just purchased…. nice smell.”
One follower even posted a pic of their purchase with the caption: “On it like a car bonnet VB.”
Watch the promo video below:
The announcement follows Victoria Bitter releasing beer-flavoured tea last year.