The mountain comes to Kaddy

April 22, 2022
By Ioni Doherty

Mountain Culture Beer Co has announced a key wholesale partnership with Kaddy, to support the brewery as it continues to expand and demand for their much-loved brews continues to grow.

Mountain Culture was founded in 2019 and brewing started out in a small-batch taproom. But for founders DJ and Harriet McCready, it became apparent quite early on that they could not brew their beer fast enough. On Untappd, Mountain Culture’s ‘Be Kind Rewind’ NEIPA was famously voted fifth in the world in 2021, and ‘Status Quo’ is the top rating Pale Ale in Australia. They could not produce enough to meet the demand.

Three years on, Mountain Culture’s new full-scale production brewery at the foot of the Blue Mountains in Western Sydney’s Emu Plains is open, fully operational and Kaddy stands ready to support the brewery’s wholesale growth.

Mountain Culture’s National Sales Manager, Adam Browne, says, “Now we’ve opened the second brewery, our production capacity has increased to a level that supports our trade growth plans and we see Kaddy as the perfect wholesale partner to help bring more Mountain Culture beer to thirsty Australians.”

Working closely with an expanded Mountain Culture sales team, Kaddy’s technology will form a key part of the brewery’s strategy.

Kaddy Co-Founder, Rich Coombes said, “Supporting local breweries and helping them grow is the foundation on which Kaddy was built. Every brewery has its own unique approach, and it all adds to the rich landscape of Australian beer. We’re super excited to have Mountain Culture onboard as they expand their wholesale reach and simplify their route to market.”

Venues and liquor retailers in New South Wales, Victoria and the Australian Capital Territory can access Mountain Culture’s entire Core Range and Limited Releases via the Kaddy Marketplace from today.

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