Swift + Moore expands portfolio with ClearMind’s non-alc wines & aperitifs

July 3, 2023
By Melissa Parker

Swift + Moore has added ClearMind’s non-alcoholic products to its distribution range, addressing the burgeoning demand for non-alcoholic and low-alcohol products.

ClearMind has produced non-alcoholic wines, beers and spirits for twenty-eight years. It is now the leading importer of non-alcoholic products from Europe and America.

IWRS drinks market analysis reports 31% of Australian consumers buy no-alcohol products, while volumes of non-alcoholic beer, cider, wines, spirits and RTDs increased by approximately 60% in 2022.

“The world, it seems, has caught on to what we’ve always believed; that life is there to be enjoyed. ClearMind began because we wanted to drink wine with our cheese or at dinner with friends while still pursuing a healthy lifestyle,” said Frank Hubbard, ClearMind’s Managing Director.

“For over 28 years, our goal has been sourcing non-alcoholic products that deliver the great taste of the alcoholic alternatives, and we know better than anyone that incredible, as it seems, it is very achievable.”

Highlights of ClearMind’s range include the German Leitz brand, with its award-winning Leitz Eins Zwei Zero Riesling, voted #1 non-alcoholic wine 2022 by Liquor.com, Zero Point Five Pinot Noir with its notes of red currants and cherries and the Richard Juhlin range. Regarded as the world’s leading champagne expert, Richard Juhlin was named World’s Best Champagne Critic by BWW (Best Wine of the World Competition) for 2022. The French Government awarded him the Légion d’Honneur.

“While Richard Juhlin’s Blanc de Blancs is perhaps the most popular wine in the range, the Sparkling Rosé, made from 100% Pinot Noir grapes from Limoux in the south of France, is also a standout. It’s a wine that must be tried. It is likely to become a favourite,” said Michael McShane, Swift + Moore’s CEO.

“Our new import of Nett Reverse & Breakaway de-alcoholised wines is also very special,” he continued. “Created by Christian Nett of Weingut Bergdolt-Reif & Nett, the de-alcoholised Nett Reverse Riesling is a particularly striking example of the range of Germany’s non-alcoholic Rieslings that are already building a reputation of excellence.”

Clearmind also brings to the Swift + Moore portfolio Palermo Aperitifs.

“Palermo Rosso has those rich, spicy undertones and unmistakable dark colour that tickles your taste buds every time,” Michael noted. “A dash of Palermo Rosso over crushed ice provides an intense, stylish and balanced aperitif or mix it with juice or water for an elegant long drink.”

“We have acquired good stock levels of the ClearMind range and are hugely proud to make them available to our customers in Australia. July is the perfect time to bring ClearMind’s products to a market eager to try world-class non-alcoholic products,” McShane said.

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