A group of five backers led by Chris Condon, former Boag’s brewer and Chief Distiller at Tasmania’s Nant Distillery, have progressed their plan to open Launceston Distillery in a heritage-listed aircraft hangar at Launceston Airport. On March 11, Condon applied to Tasmania’s liquor regulator for permission to sell spirits produced at the distillery located in … Continued

Wild Turkey has launched its latest, multi-million marketing campaign in Australia, telling consumers “Greatness isn’t pretty.” The new campaign is set to focus heavily around Australian sport and includes a national outdoor campaign, as well as TV, digital and social media. Wild Turkey Bourbon Marketing Director Nicole Stanners said, “The new campaign, based on the concept of ‘Greatness … Continued

Australian owned boutique spirits sales and marketing company, Artisan Spirit Merchants Pty. Ltd. (ASM Liquor) have unveiled VDKA 6100, its latest ultra-premium vodka from new Zealand. Launching to critical acclaim and exceptional sales in New York, New Jersey and Florida eighteen months ago, it is now Australia’s turn to experience this ultra-premium vodka. VDKA 6100 … Continued

Interest in Irish whiskey has exploded in Australia over the last 12 to 18 months, according to Teeling Irish Whiskey founder Stephen Teeling. Teeling was speaking to drinks bulletin in the lead-up to St Patrick’s Day 2016, with the company having recently launched ‘The Revival’ – a limited edition 15 Year Old Single Malt – to commemorate the … Continued

Jim Beam has announced a global packaging redesign. This will be the most significant transformation of the American bourbon’s bottle design to date. Expected to be rolled out across markets from mid-2016, the new design hopes to give the Jim Beam portfolio a unified, more premium look and feel. The UK will be the first market to receive the pack refresh, … Continued

Beenleigh Artisan Distillery has released a vodka that it believes will take on Absolut and Smirnoff in bars and clubs in Australia. Beenleigh Cane Cutter Vodka, like the distillery’s rums, is also made from locally sourced produce, including Queensland cane, water and yeast. The vodka is also made from molasses instead of grains, making it gluten-free. “This is … Continued

Moet-Hennessy has identified Australia as a ‘focus market’ for Glenmorangie Single Malt Scotch Whisky, according to Dr. Bill Lumsden, the brand’s Director of Distilling and Whisky Creation. Lumsden told drinks bulletin that it is significant that he has now visited Australia two years in a row, an honour unofficially reserved for markets where Glenmorangie exceeds … Continued

Developed markets outside of the United States maintained their momentum for Brown-Forman Corporation into the third quarter of FY16, the company announced this week. The United Kingdom, Australia, France, Canada and Spain “each delivered solid gains in underlying net sales”, Brown-Forman said. However, the company’s revenue growth for the year-to-date was adversely affected by eight … Continued

Flying Dutchman No.3 Premium Dark Rum is a new, three year old rum that’s bucking the trend in production…This is a rum, made for whisky drinkers. No.3 has been made by the Zuidam Distillery in The Netherlands and is a relative newcomer to the Australian market, imported and distributed by Savant Spirits. It follows the successful Flying Dutchman White … Continued