Charlie Ainsbury Wins World Class 2016

Diageo Reserve World Class named Charlie Ainsbury from Sydney’s This Must Be The Place, winner of the 2016 Australian finals on Sunday night. Ainsbury, who also won the competition in 2014 and came fifth at the global finals, will fly to Miami in September to represent Australia for the second time at the Global Diageo Reserve World Class … Continued

April 11, 2016

Berry Bros. & Rudd Strikes Craft Distiller over ‘No.3’ Trademark

Australian importer and distributor of Flying Dutchman No.3, Savant Spirits, has been ordered to cease and desist trading the rum brand by a Sydney-based law firm representing Berry Bros. and Rudd. The law firm argues that the name of the rum breaches the UK wine and spirits supplier’s international trademark of ‘No.3’, which is used for its London Dry Gin. The law firm has requested … Continued

April 6, 2016

Bundaberg Rum Renews NRL Sponsorship

Bundaberg Rum has renewed its sponsorship with the NRL after a three-year break from the sport. The sponsorship agreement kicked off on Saturday night (April 2) with ‘Bundaberg Rum Super Saturday’ and will run for the next three seasons. The partnership will run through the NRL Telstra Premiership Final Series in 2016, 17 and 18, as well as State of … Continued

April 4, 2016

Moet Hennessy Closing E-Commerce Site

Moet Hennessy has announced its direct-to-consumer website, Moet Hennessy Collection, will close on April 28. The website was highly controversial when it launched two years ago. Many retailers argued that it was in direct competition with their businesses and several threatened to delist Moet Hennessy products from their stores. But the introduction of a new … Continued

March 31, 2016

Launceston Joins Tassie Whisky Boom

A group of five backers led by Chris Condon, former Boag’s brewer and Chief Distiller at Tasmania’s Nant Distillery, have progressed their plan to open Launceston Distillery in a heritage-listed aircraft hangar at Launceston Airport. On March 11, Condon applied to Tasmania’s liquor regulator for permission to sell spirits produced at the distillery located in … Continued

March 31, 2016

Multi-Million Wild Turkey Campaign Launch

Wild Turkey has launched its latest, multi-million marketing campaign in Australia, telling consumers “Greatness isn’t pretty.” The new campaign is set to focus heavily around Australian sport and includes a national outdoor campaign, as well as TV, digital and social media. Wild Turkey Bourbon Marketing Director Nicole Stanners said, “The new campaign, based on the concept of ‘Greatness … Continued

March 29, 2016

DIRECTO DE ALAMBIQUE – “Direct from the Still”

Tequila Herradura has unveiled the fourth release from its ‘house’ series, Coleccion de la Casa, Reserva 2015. The new tequila – Directo de Alambique – is crafted from 100 per cent blue agave and fermented with natural yeast.Bottled without any prior barrel ageing, the tequila is a reflection of its name, which translates to “Direct from the … Continued

March 24, 2016

ASM Liquor announces the Australian release of new ultra-premium vodka VDKA 6100

Australian owned boutique spirits sales and marketing company, Artisan Spirit Merchants Pty. Ltd. (ASM Liquor) have unveiled VDKA 6100, its latest ultra-premium vodka from new Zealand. Launching to critical acclaim and exceptional sales in New York, New Jersey and Florida eighteen months ago, it is now Australia’s turn to experience this ultra-premium vodka. VDKA 6100 … Continued

March 17, 2016

Aussie Gamble Pays off for Teeling

Interest in Irish whiskey has exploded in Australia over the last 12 to 18 months, according to Teeling Irish Whiskey founder Stephen Teeling. Teeling was speaking to drinks bulletin in the lead-up to St Patrick’s Day 2016, with the company having recently launched ‘The Revival’ – a limited edition 15 Year Old Single Malt – to commemorate the … Continued

March 17, 2016

Jim Beam Announces Global Packaging Redesign

Jim Beam has announced a global packaging redesign. This will be the most significant transformation of the American bourbon’s bottle design to date. Expected to be rolled out across markets from mid-2016, the new design hopes to give the Jim Beam portfolio a unified, more premium look and feel. The UK will be the first market to receive the pack refresh, … Continued

March 15, 2016