Positioned as Australia’s highest ranked major beverages company

SELTZER MARKET CONTINUES TO SOAR

There’s been a 798% increase in White Claw searches on the retailer’s website

It’s shaping up to be a seltzer summer in Australia

Jim Beam’s RTD range has a new pack design to reflect the brand’s premium look and feel. The refresh of the Jim Beam White and Black began rolling out in July and is focused on modernizing the packaging, bringing to life a sleek new visual identity. Jim Beam’s Stephanie Jericevich told Drinks Trade: “We wanted … Continued

Bombay Sapphire has announced the launch of BOMBAY & TONIC 10%, the world’s first-ever double-serve gin RTD. BOMBAY & TONIC 10% follows the successful launch of the 4-pack BOMBAY & TONIC bottle in 2019, which sold 1.2 million bottles in nine months, and drove category growth, with 68% of consumers being new to gin. Bacardi … Continued

Delvi Sparkling Alcoholic Seltzer has partnered with beverage veteran Dean Grant on its new range, which focuses on locally farmed organic ingredients and pure Australian waters. With the refreshing and light characteristics of hard seltzer proving popular in international markets, Delvi co-founder Mike Vati was interested in creating a uniquely Australian take on the category. … Continued

Squealing Pig is launching Squealing Pig Ginsecco in response to the rising popularity of both gin and prosecco. The gin boom shows no sign of slowing down, with 26% year-on-year growth driven by strong premiumisation and an increase in average unit price. In Australia alone in 2019, 114,000 households included gin in their basket, reflecting … Continued