Squealing Pig is launching Squealing Pig Ginsecco in response to the rising popularity of both gin and prosecco.
The gin boom shows no sign of slowing down, with 26% year-on-year growth driven by strong premiumisation and an increase in average unit price.
In Australia alone in 2019, 114,000 households included gin in their basket, reflecting a 34% increase in penetration. Bottled prosecco is also in significant growth, rising +26% vs YA, making it the fastest growing sparkling varietal.
As Australia’s No.1 Rosé, Squealing Pig has continued to build its customer base over the past 12 months, thanks to the introduction of its Rosé Gin, Pinot Noir Gin and popular canned wine offering.
Available from September 2020 through leading liquor retailers and select on-premise venues nationally, Squealing Pig Ginsecco will launch in a 250ml slimline can. The product includes the same base gin (with 10 botanicals), as featured in Squealing Pig Rosé Gin, together with Squealing Pig Prosecco and soda.
Squealing Pig will also release a Rosé Ginsecco to complement the new range.
The 10 botanicals in the gin include juniper berries, citrus peels, lavender blossoms, coriander seeds, angelica seeds, rosemary, cardamom, fennel, peppermint and laurel leaf. The Rosé Ginsecco features two additional botanicals; clove and cinnamon.
Treasury Wine Estates Chief Marketing Officer Angus Lilley said Squealing Pig Ginsecco was born from the latest drinks craze of mixing gin with prosecco, combined with the popularity of both categories.
“The response to our Squealing Pig Rosé Gin launch last year has been incredible and likewise with the introduction of Squealing Pig Pinot Noir Gin in July. With Gin and Prosecco leading the charge in popularity in the alcohol segment, it makes sense to create a product that merges the two – and what better brand to launch this exciting new category than Squealing Pig,” he said.
Squealing Pig Ginsecco is available from September through leading liquor retailers and select on-premise venues (RRP: $22.99 per four-pack).