Iconic Queensland beer brand XXXX has announced the expansion of its Summer Bright Lager range with the launch of a new limited-edition flavour, Raspberry Lemonade. The new flavour was chosen by the people of Queensland
XXXX asked Queenslanders to share their voices at the Ekka and Mount Isa Mines Rodeo and online, where lucky attendees could try a few different beer flavours.
XXXX offered consumers the chance to win $10K by voting for their favourite of three new-flavoured beers and Raspberry Lemonade was the flavour Queenslanders loved the most.
The Summer Bright Raspberry Lemonade is an easy-drinking lager with subtle fruit flavour, offering raspberry and lemon character with a slightly tart finish. It has the same taste as Summer Bright Lager, low in bitterness, malt and body with a dash of fruit.
Chris Allan, Head of Marketing, Core Beer of Lion Australia, said, “We’re pumped to introduce our specially brewed Raspberry Lemonade to the XXXX Summer Bright Lager range. We knew Queenslanders had awesome taste, and we’re excited about their pick for the brand’s limited-edition summer flavour.”
The Raspberry Lemonade Summer Bright Lager has an ABV of 4% and will be available in 330ml bottles with a limited-time offer from November in leading BWS and Dan Murphys across Queensland. RRP starts from AUD $52 per case and AUD $21 per pack.